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Microsoft suggests that Windows 10 has had great initial success with 75 million devices installing the upgrade just four weeks after it was released. The company's marketing chief, Yusuf Mehdi, said “the operating system is being downloaded and installed faster than any previous version of the platform”.

If I see a street sign that says The Close, I'd expect the road to be a cul-de-sac. If it's called The Crescent, I'd expect it to be curved. The Boulevard may well have a central reservation. And the High Street will probably have shops. Not always but often.

Mark Bridge at thefonecast.com writes the following concerning recent analysis of mobile data trends from Juniper Research.