Adtech

stable

51Degrees

3/31/2021 11:00 AM

How 51Degrees invented SWAN

Secure Web Addressablility Network and why it’s different

In parallel with supporting Marketers for an Open Web, we have invented SWAN (Secure Web Addressability Network). Read this blog to find out more and get involved.

51Degrees-AdTech-Focused-Patent-Granted

Benjamin CB

5/15/2019 3:36 PM

51Degrees AdTech Focused Patent Granted

AdTech players now have a fast, free and future proof device detection solution

51Degrees' sub-microsecond device detection solution is granted a European patent, further adding to our established portfolio.

Globe

Ali Hutchison

10/2/2018 12:59 PM

51Degrees User Agent Analysis Oct 2018 - New Apples on the Block

51Degrees shares popular User Agent examples including iPhone XS/XS Max

This blog shares the latest 51Degrees User-Agent Analysis including User-Agent examples from the latest Smartphones and Tablets. Currently, we have over 51,000 device models in our database.

logos-for-PR

Paula

9/10/2018 12:34 PM

Leading Czech company Seznam.cz selects 51Degrees Device Detection for Publishing, Search and Advertising Platforms

Using 51Degrees, Seznam.cz improves targeting capability and user experience across all areas of their business

51Degrees is delighted to announce its agreement with Seznam.cz, leader of the Czech online market.

Seznam.cz selected 51Degrees' Enterprise solution due to the superior accuracy, speed, coverage and frequency of updates.

GSMA-5G-Trend

James Rosewell

2/21/2018 9:44 AM

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO and Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising and Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

tablet

Products Team

10/16/2014 11:01 AM

Benefits of persistent banner ads on smartphones

Use screen size to your advantage

One-off payments are replaced by in-app purchases, subscriptions and advertising. While the first two are generally regulated and depend on platform vendor, ads are cross-platform and often neglected by both designers and advertising agencies. Learn how to increase user engagement and advertisements efficiency by detecting screen diagonal size of requesting devices.