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Will tablet web traffic continue to grow steadily in 2014?

Published on Friday, October 25, 2013

Will tablet web traffic continue to grow steadily in 2014?

Chart of the Week

Earlier this week Gartner predicted a 53.4% growth for tablets by the end of this year. This week, 51Degrees takes a look at global web traffic originating from PC, tablet, smartphone and feature phone devices over the last 20 months.

Global Web Traffic - Breakdown by Device Type

Over the last 20 months, tablet and smartphone devices have chipped away at the web share of desktop and non-mobile devices. This was up until last month, where desktop web traffic took a slight upturn, seemingly at the expense of smartphone and feature phone web traffic. Could growth in the 'ultramobile' product category be off-setting the traditional PC decline?

Tablet's seemed to be the only device type unaffected by the small rise in desktop web traffic, showing a steady increase of 0.13% in September 2013. Over the past 20 months tablet web traffic share has increased by an average rate of 0.26%. If this continues over the next 6 months, tablets could get close to a 10% share of total web traffic.

With an end-of-year increase in tablet sales predicted, will we see a web share spike in the early months of 2014?

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Author: Products Team

Categories: Analysis

Tags: Tablet , Smartphone

Joe Davine
Joe Davine>

Products Team

Marketing Executive for 51Degrees.mobi

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