• About Us
  • Blog
  • Basket
  • Account
  • Sign In
  •  

Blog

Leading Digital Advertising Company Centro select 51Degrees Device Detection

Published on Thursday, August 2, 2018

Leading Digital Advertising Company Centro select 51Degrees Device Detection

Using 51Degrees, Centro have gained more accurate and much faster device detection.

LONDON, August 2018, 51Degrees, a device detection provider, is delighted to announce its agreement with Centro, a provider of digital advertising software.

Centro selected 51Degrees' device detection due to the speed, breadth, accuracy, and ease of implementation of the solution. During testing, 51Degrees has achieved speeds significantly faster than previous performance.

Optimise, Analyse, Inform with Centro and 51Degrees

51Degrees' data brings consistency, accuracy and speed to Basis, Centro's omnichannel demand-side platform (DSP). 'Basis' has been architected for mobile from the ground up. Roughly half of its inventory is mobile, evenly split between app and browser.

"Speed is essential for our customers and this is the primary reason we are utilizing 51D's technology," said Hiten Mistry, SVP of product management, Centro. "We have high standards for our technology platform and, therefore, it must receive, process, and respond to all bid requests from ad exchanges within 100 milliseconds. 51D ensures that there are no bottlenecks during these events".

Key drivers in Centro's selection were the quality of 51Degrees' codebase structure and codebase methodology which enables easier parsing, plus the company's commitment to maintaining the database. This benefits their UI users by making it easier to digest the data through the use of filters such as device age, price and popularity.

Ibai Lacunza, Software Engineer at Centro stated, "Centro processes millions of bid requests each second. Within this process and specifically when it comes to device requests, we're currently performing just under one million device lookups per second across our network. Each bidder node is processing ~3000 device queries per second. Mean query time is ~8 microseconds. P95 is ~45 microseconds. At that rate, 51D has absolutely no issues keeping up with bid request processing on our bidder nodes".

James Rosewell, CEO 51Degrees, said, "I'm delighted Centro have recognised the value of the innovative, industry-changing methodology and quality of data the great team at 51Degrees have created. We are looking forward to working with Chris and the team at Centro over the coming years".

About Centro

Centro is a provider of enterprise-class software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It boosts media, team and business performance by enabling advertisers to plan, buy and analyze real-time bidding (RTB), direct, search and social campaigns in a single platform. Headquartered in Chicago with 40 offices in North America, Centro has received numerous accolades for its commitment to employees and workplace culture.

About 51Degrees

51Degrees was founded in the UK in 2010 and is the only commercial open source solution available. Leaders in AdTech such as Adform, Adyoulike and AdSupply, Publishing & media companies like Tencent, Content Management Platforms such as Sitecore and Liferay, Digital Agencies and over 1.5 million websites like Disney and eBay use 51Degrees. 51Degrees performs with better than 99.9% matching accuracy against circa 1 million combinations of device models, operating systems, browsers and apps.

To access a free trial of 51Degrees' enhanced device data file register now.

James Rosewell, CEO and Founder of 51Degrees will be at DMEXCO in Cologne, Germany in Sept. 2018.

For more information or to book a meeting visit, please contact us

Comments (0)

Author: Anonym

Categories: News

Tags: Press Release , Centro

Name:
Email:
Subject:
Message:
x

Tags

.NET 4G 51Degrees 5G Acer Adform Adtech Advertising Afilias Alcatel Amazon AMP Analysis Analytics Android Apache API Apple Asian Market ASP.NET Asus Blackberry Browser C C# Centro Chrome Cloud CMS CPU CSS3 Data Data Blog Data File Daydream Design Detection Developers Device Device Data Device Detection Device Intelligence Device Models Device property DeviceAtlas Disney dmexco DotNetNuke Download ebay Ericsson Event Facebook Firefox Foundation Framework Galaxy git repositories Google Google Analytics Google Daydream GPU GSMA Guess HAProxy Hash Trie HTC HTML5 HTTP HTTP Headers Huawei Infinix Ingeniux Internet usage iOS iOS 13 ipad iPadOS iPhone iPhone 11 Java Javascript Kentico LG Liferay LTE m.dot Memory Memory leak Meta Data Microsoft Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Motorola Mozilla MWC MWC 2017 MWC16 Native Apps NET New Release News Nexus NFC NGINX Nokia OnePlus 5 Opera Operating System Oppo Optimisation OS Patent Performance PHP Press Release Price Band programmatic Publishers Python Redirection Research Responsive Images Responsive web design RESS Review RTB RWD Safari Samsung Scala ScientiaMobile SEO Server Server-side optimisation Seznam.cz Sitecore Smart TV Smartphone Smartwatches Sony Swedish Beers Tablet Tencent Testing Tips Tutorial Umbraco Update User Agent User-Agent Valgrind Varnish Varnish Cache Video Vodafone VoLTE Web Web Apps Web content management Webtrekk White Paper Widgets WiFi Windows WURFL Xiaomi Xperia ZTE