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Blog

21

Feb

2018

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO & Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

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Categories: News, Opinion

Tags: 5G, Publishers, Adtech

14

Feb

2018

Are you still using your Tablet?

51Degrees take a look at the latest Tablet trends

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

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20

Dec

2017

Samsung Internet Usage - Revisited

51Degrees shares what has changed since we shared usage trends in Aug 2017

In August 2017 51Degrees wrote an article outlining Samsung Internet usage trends. We revisit the usage trends four months on and highlight what has changed.

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29

Nov

2017

DeviceAtlas Patent Opposed

51Degrees leads opposition to Afilias European patent

In July 2017, after eight long years of deliberation, the European Patent Office (EPO) finally granted Afilias Technologies Ltd patent EP2245836B1 "Determining a property of a communication device". 51Degrees, the company I founded and still run, opposed this patent not because we think it affects any of our current products but because it attempts to monopolise the earlier WURFL (Wireless Universal Resource FiLe) solution now run by ScientiaMobile along with other well-known computing techniques.

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16

Oct

2017

51Degrees Uses Secondary HTTP Headers to Detect The New Nokia 3310

We check out the re-release of an old favourite feature phone and share how we detect the User-Agents.

We check out the re-release of an old favourite feature phone and test the device detection results. The new Nokia 3310 does not have a standard User-Agent compared to the majority of mobile devices we detect. The User-Agent for the Nokia 3310 comes as part of the HTTP header produced by Opera Mini, which is the pre-installed data-saving browser for this device.

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11

Oct

2017

DeviceAtlas vs 51Degrees Device Detection

Algorithms, performance and accuracy explained

Author: Product Team

This essential blog compares the approach used by 51Degrees and DeviceAtlas. It describes the high-level operation of each product, areas of difference and associated intellectual property. In simple terms, it will help readers match products to common use cases and formulate tests for evaluation.

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20

Sep

2017

Website Optimisation for Apple devices - iPad and iPhone

51Degrees shares updated JavaScript to enable device detection for Apple devices

Author: Marketing

In 2015 we released a detailed blog on Device Detection for Apple iPhone and iPad. Since then Apple has released the iPhone 6s, 6s+, 7, 7+ and more recently the 8, 8+ and X. Identifying Apple devices can be challenging. When putting plans in place to optimise websites for mobile devices like Apple, companies have two choices. Try and run a solution internally or simply have 51Degrees do the work for you with the added benefits of the Apple device properties we provide in our data files.

Because we endeavour to support companies and hobbyists with our unique open source solutions, we are sharing some JavaScript that will enable you to set up an internal solution if you wish. We would, however, encourage you to save yourself the time and effort and use our data files to support your strategic website optimisation decisions.

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31

Aug

2017

Misconceptions hindering publisher revenue growth

And the impact on header bidding today

This blog was published on the IAB website on the 31st of August 2017.

James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.

It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?

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17

Aug

2017

Samsung Internet Usage

51Degrees reviews the Samsung browser popularity

In 2012 Samsung Internet was made available as a stand-alone app and since then it has begun to acquire momentum, particularly in Africa and the Middle East. It has become so well recognised in these regions that its usage topped Mobile Safari. The latest stable release adds features such as Iris Scanning, Samsung Pay Support and Content Blocking. We take a look at the Samsung browser popularity around the globe and how it compares to other android browsers.

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27

Jun

2017

Website Health Check Tips

What is slowing down your website on mobile devices?

Author: Paula

Slow page loading or latency is a common challenge for websites when viewed on mobile devices. Ads may also not appear affecting viewability, revenue income from advertisers and publisher brand safety. This blog gives you some useful tips to establish what is causing the problem.

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Categories: Opinion

Tags: Device Detection, Tips

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