Responsive Web Design (RWD) has long been the go-to choice for web designers and marketers looking to build and optimize their websites. And with good reason; it does a fairly good job. It’s nice knowing that you can create a template for your website, and it will just ‘work’ on all screen sizes.
That said, consumer expectations are ever changing, and the journeys users expect to take on desktop may not be what they expect on small screen mobile phones. A survey conducted in 2018 by DataIQ and Tealium focusing on GDPR identified that consumers expect their experience to be different on each device.
This poses a question – how can Responsive Web Design be enhanced to better support cross-device journey optimizations?