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Blog

15

May

2019

51Degrees AdTech Focused Patent Granted

AdTech players now have a fast, free and future proof device detection solution

Author: Benjamin CB

51Degrees' sub-microsecond device detection solution is granted a European patent, further adding to our established portfolio.

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21

Feb

2018

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO & Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

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Categories: News, Opinion

Tags: 5G, Publishers, Adtech

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