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Percentage of Mobile Web Traffic by Device Retail Price

Published on Friday, September 12, 2014

Percentage of Mobile Web Traffic by Device Retail Price

Insight into web traffic and mobile device retail price

For the first time 51Degrees brings insight into the retail price of mobile and tablet devices accessing the web. Using US dollar pricing the most popular mobile devices (excluding iPhone and iPad) have been classified using their United States SIM free launch retail price into bands between $50 and $999. The following chart shows the percentage of web traffic from UK phones and tablets devices in August 2014 by price band.

% of web traffic from UK mobile devices in August 2014 by price band
% of web traffic from UK mobile devices in August 2014 by price band

The most popular price bands for mobile devices are: 150 - 199.99, 300.00 - 349.99, 600.00 - 699.99 and 800.00 - 899.99 USD.

When mobile phones are removed and only tablets are included the change is even more remarkable. The following chart shows the percentage of web traffic from UK tablets in August 2014 by price band.

% of web traffic from UK tablets in August 2014 by price band
% of web traffic from UK tablets in August 2014 by price band

75% of all tablet web traffic in the UK fell into either the 150.00 - 199.99 USD price band or the 300.00 - 349.99 USD price band.

Vendors such as Tesco have a single device dominating a single price band. Other vendors like Sony, Amazon and Samsung have devices falling into three or more price bands.

How do we know this?

51Degrees device data includes price band information for 1000s of the most popular web enabled devices. We provide this insight by applying price band data to more than 2,000,000,000 unique web visits shared with us during August 2014.

You can easily augment your web site and analytics solutions to provide this insight in real time with 51Degrees device detection.

Learn about Device Detection

3 Most Popular Devices In Each Price Band

Hint: Use the hyperlink to find out all about the device.

100.00 - 149.99

Moto E (XT1021) SmartPhone.

LifeTab E7316 (MD98282) Tablet

Ascend Y330 (Y330-U01) SmartPhone

150.00 - 199.99

Moto G (XT1032) SmartPhone

Hudl (HT7S3) Tablet

Kindle Fire HD 7" (3rd Gen) Tablet

200.00 - 249.99

Nokia Lumia 625 SmartPhone

Sony Xperia M (C1905) SmartPhone

Acer Liquid E3 (E380) SmartPhone

250.00 - 299.99

Moto G (XT1039) SmartPhone

Kindle Fire HD 8.9" (2nd Gen) Tablet

LG G Pad 8.3 (V500) Tablet

300.00 - 349.99

Google Nexus 7 Tablet

Google Nexus 4 (E960) SmartPhone

Samsung Galaxy Tab 4 10.1 Tablet

350.00 - 399.99

Google Nexus 5 SmartPhone

Samsung Galaxy Ace 3 (GT-S7275R) SmartPhone

Lenovo IdeaPad (B8000-F) Tablet

400.00 - 449.99

Amazon Kindle Fire HDX 7" (3rd Gen) Tablet

HTC Desire 610 SmartPhone

Huawei Ascend P7 SmartPhone

450.00 - 499.99

Google Nexus 10 Tablet

Amazon Kindle Fire HDX 8.9" (3rd Gen) Tablet

Amazon Kindle DX EReader

500.00 - 599.99

HTC One Mini SmartPhone

Samsung Galaxy Note 10.1-2014 Edition Tablet

Samsung Galaxy Tab Pro 8.4 (Wi-Fi) Tablet

600.00 - 699.99

Sony Xperia Z (C6603) SmartPhone

Sony Xperia Z1 (C6903) SmartPhone

LG G3 SmartPhone

700.00 - 799.99

Samsung Galaxy Note 3 SmartPhone

Samsung Galaxy Tab Pro 10.1 (WiFi) Tablet

Samsung Galaxy Note 10.1-2014 Edition Tablet

800.00 - 899.99

Samsung Galaxy Note 3 SmartPhone

HTC One max SmartPhone

LG G Flex (D955) SmartPhone

900.00 - 999.99

HTC One (M8) SmartPhone

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