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    Device Detection

    Device Detection

    Know what device every visitor is using to visit your website.

    Use that knowledge to deliver a richer user experience and drive business growth.

    Take your website to a whole new level.

    Read More Downloads
    TAC

    TAC

    51Degrees provides deeper insights into user preferences and device-specific behaviour, for mobile network operators and their suppliers.

    Enhance your analytics, maximise your network and improve your customer services and targeting with TAC data from 51Degrees.

    Read More Contact Us
    Enhanced Analytics

    Enhanced Analytics

    Discover how your customers are viewing your website - what device, what screen size…

    Learn how your website performs and discover great insights into how customers behave based on their device.

    Richer content, better user experience, increased engagement.

    Read More Downloads
    Performance Monitoring

    Performance Monitoring

    Identify the connection speed and quality of every website visitor.

    Deliver a better user experience on your website, by tailoring your content based on your customer's connection.

    Great user experience, reduced shopping cart abandonment, better performance.

    Read More Downloads
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  • Licencing & Pricing
    On-Premise

    On-Premise

      PREMIUM ENTERPRISE BESPOKE
    Price $499 / YEAR $999 / YEAR POA
    No. of Combinations > 970,000 > 1,200,000 > 1,200,000
    No. of Properties > 140 > 220 > 220
    No. of Detections Unlimited Unlimited Unlimited
    No. of Websites Unlimited Unlimited Unlimited
    Updates Weekly Daily Daily
    Support Forum Support SLA SLA
    Unlimited Servers No No Yes
    Unlimited Analytics No No Yes
      TRIAL BUY TRIAL BUY QUOTE
    READ MORE COMPARE
    Cloud

    Cloud

      LITE PREMIUM
    Price FREE $25 / Month
    No. of Combinations > 390,000 > 970,000
    No. of Properties > 65 > 140 
    No. of Values With > 3,000 With > 210,000
    No. of Data Centres 5 Global Data Centres 5 Global Data Centres
    No. of Websites Unlimited Unlimited
    Detections Per Minute 100 1,000
    Support Forum Support Forum Support
      SIGN UP BUY
    READ MORE COMPARE
    Legal T&Cs

    Legal T&Cs

    51Degrees legal terms and conditions.

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  • Who Uses Us?
    Adtech

    Adtech

    The ability to quickly segment audiences, target appropriately and optimise ad creative based on accurate analytics is vital for Adtech companies.

    51Degrees' Device Intelligence can help you do this with it's patented technology, unrivaled accuracy and industry leading speed.

    Use Device Intelligence to take your business to a whole new level.

    READ MORE
    Brands

    Brands

    You have invested in advertising in all the right channels, why fall at the last hurdle.

    Leading advertisers use device intelligence to ensure they understand every user before delivering digital content and experiences.

    51Degrees ensures your website doesn't get in the way of your brand conversations.

    Disney Eharmony

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    Publishers

    Publishers

    Publishers mobile sites often have huge page load times which results in abandoned page visits and ads not being viewed.

    51Degrees enables content and advertising requests to be optimised for every user’s device.

    Improve user experience, drive engagement and increase advertising revenue with 51Degrees Device Intelligence.

    Tencent Fandom

    READ MORE
    E-Commerce

    E-commerce

    Responsive web design is not a one size fits all solution.

    With money and man hours spent on advertising don't let a poor user experience compromises a potential conversion.

    Implement 51Degrees server-side to optimise content faster, resulting in an improved user experience and increased conversion rates.

    Wiggle HSN

    READ MORE
    Digital Agencies

    Digital Agencies

    Leading digital agencies need to keep up to date with the latest trends and tool sets to ensure your clients get the best results can be a challenge when you are busy managing the day to day demand from clients.

    Using 51Degrees you can adapt online content to maximise the potential of online conversions and steer the end user purchase path.

    Plugin us into yours and your clients’ web platforms and see a more granular level of detail about the devices used for clients site.

    McCann Dog Digital

    READ MORE
    Content Management Systems

    CMS

    Your platform is dependent on accurate device data to support improving client-side performance by optimising user experiences server-side

    51Degrees provides the fastest and most accurate device information, including 217 device properties such as retail price, vendor, device age, screen size and more to allow more granular analytics and better content optimisation

    We support over 20 leading CMS platforms.

    Sitecore Liferay

    READ MORE
    All Case Studies

    Read Case Studies

    Find out how our products have been used to improve user experience and to maximise revenue.

    Read Case Studies

    To generate these results in your business contact us.

    Contact Us
    Compatible Web Platforms

    Compatible Web Platforms

    Understand how 51Degrees works with web platforms.

    Read More
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  • Developers
    Documentation

    Developer Documentation

    Learn about APIs for .NET, C#, C, C++, Java, Node, PHP, Perl, Python, NGINX, Varnish and JavaScript.

    Browse API Docs

    There's documentation about the data model, migrating from competitors and how 51Degrees works.

    Read More
    Downloads

    Enhanced Data

    Download Premium or Enterprise data with a paid for licence key or login.

    Download Data

    APIs

    Download open source APIs for .NET, Java, C, C++, Node, PHP, Python, Perl, NGINX, HAProxy and more.

    Select an API
    Property Dictionary

    Property Dictionary

    Browse the full list of properties available in 51Degrees device detection solutions. Find out what values are supported in the Lite, Premium and Enterprise data sets, including full descriptions and advice on how they can be used.

    Read More
    User Agent Tester

    User Agent Tester

    Enter a user-agent and find out the associated device, operating system, and browser.

    Read More
    Developer Blogs

    Developer Blogs

    Blog entries focused on API changes and uses.

    Read More
    Forum

    Forum

    Community support forums for questions and answers concern all 51Degrees products and services.

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  • Resources
    Store

    Store

    Purchase 51Degrees device data subscriptions and other products and services.

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    FAQs

    FAQs

    Answers to common questions about 51Degrees products and services.

    Read More
    Device Explorer

    Device Explorer

    Find devices contained in the 51Degrees data sets by vendor, model or using free text search. View the properties and values available for each device.

    Read More
    Competitor Comparison

    Competitor Comparison

    Compares the major measures, licencing models and costs associated with 51Degrees, DeviceAtlas and ScientiaMobile's WURFL product.

      51Degrees DeviceAtlas ScientiaMobile
    WURFLTM
    >1,200,000 Device Combinations
    0.0009ms Average Detection Time
    > 99.9% Accuracy
    Slow Regular Expressions
    Confidence Indicators (false positives)

    Find out how 51Degrees redefined the device detection industry.

    READ MORE
    Images

    Images

    Logos and corporate images useful to press, bloggers and affiliates.

    Read More
    Mobile Emulators

    Mobile Emulators

    Mobile device emulators for Windows based operating systems recommended by 51Degrees.

    Read More
  • Free Trial

Blog

13

Jun

2019

Responsive Web Design: Is this the only way?

Responsive Web Design has its uses, but it's not enough to meet ever changing consumer expectations.

Responsive Web Design: Is this the only way?
Author: Benjamin CB

Responsive Web Design (RWD) has long been the go-to choice for web designers and marketers looking to build and optimize their websites. And with good reason; it does a fairly good job. It’s nice knowing that you can create a template for your website, and it will just ‘work’ on all screen sizes.

That said, consumer expectations are ever changing, and the journeys users expect to take on desktop may not be what they expect on small screen mobile phones. A survey conducted in 2018 by DataIQ and Tealium focusing on GDPR identified that consumers expect their experience to be different on each device.

This poses a question – how can Responsive Web Design be enhanced to better support cross-device journey optimizations?

Comments (0)
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Categories: Analysis, Development, Device Data, Opinion

Tags: Design, Data

7

Jun

2019

Mobile Optimisation Through Device Detection

Optimising your website for mobile is crucial for business success. Find out how device detection can help.

Mobile Optimisation Through Device Detection
Author: Benjamin CB

Making sure the mobile user experience on your website is as good as possible is imperative to business success.

But with the sheer volume of differing devices out there, how do you know you’ve got your UX optimised across them all?

Device Detection from 51Degrees gives you the data you need to be able to segment content, journeys and lead generation forms, all based on device.

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Categories: Analysis, Opinion

Tags:

28

Feb

2019

5G Won’t Save AdTech or Publishing

Mobile World Congress 2019 is really all about 5G.

5G Won’t Save AdTech or Publishing
Author: James Rosewell

Despite the consumer hype about foldable phones, Mobile World Congress 2019 is really all about two letters. 5G.

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Categories: Opinion

Tags:

10

Sep

2018

What’s wrong with DMEXCO.com?

Does the fresh 2018 web site embody best practice digital marketing?

What’s wrong with DMEXCO.com?
Author: James Rosewell

The casual visitor arriving from social media links would be forgiven for answering "not a lot". A different answer presents itself when considering DMEXCO’s revenue model and key stakeholder requirements.

Using examples and plenty of screen shots this blog demonstrates the shortcomings of the 2018 DMEXCO web site before assessing the business implications and techniques available to resolve.

Comments (0)
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Categories: Opinion

Tags: RWD, RESS, dmexco, Responsive web design

13

Jul

2018

5 Things You Need To Know About Device Detection

and why User Agent Strings are important

5 Things You Need To Know About Device Detection
Author: Anonym

With the continuing rise of mobile usage for web and apps, companies like yours need to integrate Device Detection into your analytics, strategic decision making, programmatic advertising and content optimisation process. Device Detection is the process of capturing accurate real-time intelligence about the devices being used to access online information, including web and native apps. This Device Intelligence provides more granular analytics to identify where online content is performing best on any device, regardless of screen size.

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Categories: Device Data, Opinion

Tags: Device Detection, 51Degrees

21

Feb

2018

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

Act now to make the most of 5G
Author: James Rosewell

James Rosewell, CEO & Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

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Categories: News, Opinion

Tags: 5G, Publishers, Adtech

14

Feb

2018

Are you still using your Tablet?

51Degrees take a look at the latest Tablet trends

Are you still using your Tablet?
Author: Ali Hutchison

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

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Categories: Analysis, Device Data, Opinion

Tags: Device Detection, Tablet, Analytics, Device Data

20

Dec

2017

Samsung Internet Usage - Revisited

51Degrees shares what has changed since we shared usage trends in Aug 2017

Samsung Internet Usage - Revisited
Author: Ali Hutchison

In August 2017 51Degrees wrote an article outlining Samsung Internet usage trends. We revisit the usage trends four months on and highlight what has changed.

Comments (0)
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Categories: Analysis, Device Data, Opinion

Tags: Device Detection, Samsung, Device Data, Analysis

29

Nov

2017

DeviceAtlas Patent Opposed

51Degrees leads opposition to Afilias European patent

DeviceAtlas Patent Opposed
Author: James Rosewell

In July 2017, after eight long years of deliberation, the European Patent Office (EPO) finally granted Afilias Technologies Ltd patent EP2245836B1 "Determining a property of a communication device". 51Degrees, the company I founded and still run, opposed this patent not because we think it affects any of our current products but because it attempts to monopolise the earlier WURFL (Wireless Universal Resource FiLe) solution now run by ScientiaMobile along with other well-known computing techniques.

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Categories: Opinion

Tags: Device Detection, 51Degrees, Patent, DeviceAtlas, WURFL, ScientiaMobile, Afilias

16

Oct

2017

51Degrees Uses Secondary HTTP Headers to Detect The New Nokia 3310

We check out the re-release of an old favourite feature phone and share how we detect the User-Agents.

51Degrees Uses Secondary HTTP Headers to Detect The New Nokia 3310
Author: Anonym

We check out the re-release of an old favourite feature phone and test the device detection results. The new Nokia 3310 does not have a standard User-Agent compared to the majority of mobile devices we detect. The User-Agent for the Nokia 3310 comes as part of the HTTP header produced by Opera Mini, which is the pre-installed data-saving browser for this device.

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Categories: Device Data, Opinion

Tags: Device Detection, Device Data, Device Intelligence, HTTP Headers

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