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Blog

10

Sep

2018

What’s wrong with DMEXCO.com?

Does the fresh 2018 web site embody best practice digital marketing?

The casual visitor arriving from social media links would be forgiven for answering "not a lot". A different answer presents itself when considering DMEXCO’s revenue model and key stakeholder requirements.

Using examples and plenty of screen shots this blog demonstrates the shortcomings of the 2018 DMEXCO web site before assessing the business implications and techniques available to resolve.

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13

Jul

2018

5 Things You Need To Know About Device Detection

and why User Agent Strings are important

Author: Anonym

With the continuing rise of mobile usage for web and apps, companies like yours need to integrate Device Detection into your analytics, strategic decision making, programmatic advertising and content optimisation process. Device Detection is the process of capturing accurate real-time intelligence about the devices being used to access online information, including web and native apps. This Device Intelligence provides more granular analytics to identify where online content is performing best on any device, regardless of screen size.

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21

Feb

2018

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO & Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

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Categories: News, Opinion

Tags: 5G, Publishers, Adtech

14

Feb

2018

Are you still using your Tablet?

51Degrees take a look at the latest Tablet trends

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

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20

Dec

2017

Samsung Internet Usage - Revisited

51Degrees shares what has changed since we shared usage trends in Aug 2017

In August 2017 51Degrees wrote an article outlining Samsung Internet usage trends. We revisit the usage trends four months on and highlight what has changed.

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29

Nov

2017

DeviceAtlas Patent Opposed

51Degrees leads opposition to Afilias European patent

In July 2017, after eight long years of deliberation, the European Patent Office (EPO) finally granted Afilias Technologies Ltd patent EP2245836B1 "Determining a property of a communication device". 51Degrees, the company I founded and still run, opposed this patent not because we think it affects any of our current products but because it attempts to monopolise the earlier WURFL (Wireless Universal Resource FiLe) solution now run by ScientiaMobile along with other well-known computing techniques.

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16

Oct

2017

51Degrees Uses Secondary HTTP Headers to Detect The New Nokia 3310

We check out the re-release of an old favourite feature phone and share how we detect the User-Agents.

Author: Anonym

We check out the re-release of an old favourite feature phone and test the device detection results. The new Nokia 3310 does not have a standard User-Agent compared to the majority of mobile devices we detect. The User-Agent for the Nokia 3310 comes as part of the HTTP header produced by Opera Mini, which is the pre-installed data-saving browser for this device.

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11

Oct

2017

DeviceAtlas vs 51Degrees Device Detection

Algorithms, performance and accuracy explained

Author: Anonym

This essential blog compares the approach used by 51Degrees and DeviceAtlas. It describes the high-level operation of each product, areas of difference and associated intellectual property. In simple terms, it will help readers match products to common use cases and formulate tests for evaluation.

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20

Sep

2017

Website Optimisation for Apple devices - iPad and iPhone

51Degrees shares updated JavaScript to enable device detection for Apple devices

Author: Marketing

In 2015 we released a detailed blog on Device Detection for Apple iPhone and iPad. Since then Apple has released the iPhone 6s, 6s+, 7, 7+ and more recently the 8, 8+ and X. Identifying Apple devices can be challenging. When putting plans in place to optimise websites for mobile devices like Apple, companies have two choices. Try and run a solution internally or simply have 51Degrees do the work for you with the added benefits of the Apple device properties we provide in our data files.

Because we endeavour to support companies and hobbyists with our unique open source solutions, we are sharing some JavaScript that will enable you to set up an internal solution if you wish. We would, however, encourage you to save yourself the time and effort and use our data files to support your strategic website optimisation decisions.

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31

Aug

2017

Misconceptions hindering publisher revenue growth

And the impact on header bidding today

Author: Anonym

This blog was published on the IAB website on the 31st of August 2017.

James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.

It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?

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