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Blog

9

May

2018

51Degrees European Patent Upheld

European Patent Office rejects Afilias Technologies’ opposition to 51Degrees’ Patent

Author: Marketing

On 8th May 2018, the European Patent Office (EPO) rejected the patent opposition, submitted by Afilias Technologies, upholding 51Degrees’ European Patent EP2871816 "Identifying Properties of a Communication Device" with one minor change to remove four words. 51Degrees’ position as the only innovator in the device detection space is now affirmed.

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4

May

2018

Device Detection the 51Degrees Way

51Degrees versus ScientiaMobile’s WURFL and the importance of primary data sources

Author: Marketing

Here at 51Degrees, we pride ourselves on the accuracy of our data and as such research our device information using trusted vendor sources, unlike ScientiaMobile.

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21

Feb

2018

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO & Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

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Categories: News, Opinion

Tags: 5G, Publishers, Adtech

19

Feb

2018

Sitecore and 51Degrees Power Sitecore Device Detection

Partnership brings deeper insights into consumer preferences and device-specific behavior

51Degrees™ provides the most comprehensive and up-to-date device data with rapid API capabilities. The seamless integration between the 51Degrees™ device detection technology and the Sitecore Experience Platform offers unprecedented insights and opportunities for marketers to deliver the experiences that customers want.

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7

Feb

2018

Leading AdTech company Adform select 51Degrees Device Detection

Using 51Degrees, Adform can continue to pave the way providing precise and efficient real-time trading optimization and premium advertising on any device.

Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment.

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14

Dec

2017

The Problems Still Plaguing Publishers in a Mobile World

Adapt and Optimise to Maximise Ad Revenue

This video demonstrates the problems Publishers still face, but will often deny they need to address, with regard to optimising content for mobile devices. We share a typical user experience using facts from real world tests on popular news sites.

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16

Oct

2017

Sitecore boosts Device Detection service with 51Degrees integration

Formal partnership agreement announcing 51Degrees as Sitecore’s embedded device detection provider

Author: Paula

Sitecore is delighted to announce its formal partnership agreement with 51Degrees.  51Degrees will be Sitecore's Device Detection service provider. Sitecore is a leader for eight years running in the Gartner Magic Quadrant for web content management.  51Degrees already provides Device Intelligence to over 1.5 million websites worldwide. 

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2

Oct

2017

51Degrees: More Than Three Times Faster!

51Degrees compares performance of our enhanced algorithm on three different commodity hardware platforms.

51Degrees is regularly evaluated against competitors DeviceAtlas and WURFL from ScientiaMobile for performance, accuracy and memory consumption. This blog post builds on the previous performance blog from 2016 with the same commodity hardware; 1) a Raspberry Pi, 2) a low-end desktop PC and 3) a high-end multi CPU server, but using an all new algorithm.

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29

Sep

2017

51Degrees talk to Mobile Marketing Magazine

About the problems that still plague publishers and advertisers when it comes to mobile

James Roswell, CEO, talks to Mobile Marketing Magazine about the data problems that still plague publishers and advertisers when it comes to mobile, and how they can increase revenue and performance.

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Categories: News

Tags: Performance, dmexco, Video

6

Sep

2017

Liferay optimises for mobile with 51Degrees device detection

51Degrees is delighted to announce its agreement with enterprise open source software company Liferay to provide device detection services for its enterprise product, Liferay Digital Experience Platform (DXP).

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