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Blog

10

Sep

2018

What’s wrong with DMEXCO.com?

Does the fresh 2018 web site embody best practice digital marketing?

The casual visitor arriving from social media links would be forgiven for answering "not a lot". A different answer presents itself when considering DMEXCO’s revenue model and key stakeholder requirements.

Using examples and plenty of screen shots this blog demonstrates the shortcomings of the 2018 DMEXCO web site before assessing the business implications and techniques available to resolve.

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31

Aug

2017

Misconceptions hindering publisher revenue growth

And the impact on header bidding today

Author: Anonym

This blog was published on the IAB website on the 31st of August 2017.

James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.

It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?

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