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Blog

21

Feb

2018

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO & Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

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Categories: News, Opinion

Tags: 5G, Publishers, Adtech

14

Dec

2017

The Problems Still Plaguing Publishers in a Mobile World

Adapt and Optimise to Maximise Ad Revenue

This video demonstrates the problems Publishers still face, but will often deny they need to address, with regard to optimising content for mobile devices. We share a typical user experience using facts from real world tests on popular news sites.

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