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Blog

22

Aug

2019

Missing iPad tablet web traffic?

Fix mobile decrease as iOS13 rolls out

Author: Benjamin CB

iPadOS 13 arrives on iPad in September. During the days that follow web analytics tools – like Google Analytics – will indicate single digital percentage changes in device splits with desktop increasing, and tablet decreasing.

The change is a consequence of Apple’s drive for a supposed improved web browsing experience and tracking prevention.

This blog explains why this will happen before providing a simple solution with examples to deploy alongside Google Analytics - and other analytics solutions - to maintain tablet visibility and avoid concluding desktop web traffic is really increasing.

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