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Blog

31

Aug

2017

Misconceptions hindering publisher revenue growth

And the impact on header bidding today

Author: Anonym

This blog was published on the IAB website on the 31st of August 2017.

James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.

It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?

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2

Apr

2012

51Degrees.mobi implements W3C and Facebook Ringmark browser tests

51Degrees.mobi has become the first device detection business to implement Ringmark in its free-for-commercial-use and paid-for premium data sets. This ground-breaking move makes it easier for developers to create mobile web sites that are tailored to the precise needs of online visitors.

Ringmark is the mobile browser test process introduced at Mobile World Congress 2012 by Facebook. It’s designed to help developers learn more about each mobile web visitor without requiring visitors to provide any personal details. Coremob, the Core Mobile Web Platform Community Group from the World Wide Web Consortium (W3C), is eventually expected to be handed control of the project.

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