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Blog

7

Feb

2018

Leading AdTech company Adform select 51Degrees Device Detection

Using 51Degrees, Adform can continue to pave the way providing precise and efficient real-time trading optimization and premium advertising on any device.

Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment.

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14

Dec

2017

The Problems Still Plaguing Publishers in a Mobile World

Adapt and Optimise to Maximise Ad Revenue

This video demonstrates the problems Publishers still face, but will often deny they need to address, with regard to optimising content for mobile devices. We share a typical user experience using facts from real world tests on popular news sites.

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16

Oct

2017

51Degrees Uses Secondary HTTP Headers to Detect The New Nokia 3310

We check out the re-release of an old favourite feature phone and share how we detect the User-Agents.

We check out the re-release of an old favourite feature phone and test the device detection results. The new Nokia 3310 does not have a standard User-Agent compared to the majority of mobile devices we detect. The User-Agent for the Nokia 3310 comes as part of the HTTP header produced by Opera Mini, which is the pre-installed data-saving browser for this device.

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20

Sep

2017

Website Optimisation for Apple devices - iPad and iPhone

51Degrees shares updated JavaScript to enable device detection for Apple devices

Author: Marketing

In 2015 we released a detailed blog on Device Detection for Apple iPhone and iPad. Since then Apple has released the iPhone 6s, 6s+, 7, 7+ and more recently the 8, 8+ and X. Identifying Apple devices can be challenging. When putting plans in place to optimise websites for mobile devices like Apple, companies have two choices. Try and run a solution internally or simply have 51Degrees do the work for you with the added benefits of the Apple device properties we provide in our data files.

Because we endeavour to support companies and hobbyists with our unique open source solutions, we are sharing some JavaScript that will enable you to set up an internal solution if you wish. We would, however, encourage you to save yourself the time and effort and use our data files to support your strategic website optimisation decisions.

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6

Sep

2017

Liferay optimises for mobile with 51Degrees device detection

51Degrees is delighted to announce its agreement with enterprise open source software company Liferay to provide device detection services for its enterprise product, Liferay Digital Experience Platform (DXP).

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17

Aug

2017

Samsung Internet Usage

51Degrees reviews the Samsung browser popularity

In 2012 Samsung Internet was made available as a stand-alone app and since then it has begun to acquire momentum, particularly in Africa and the Middle East. It has become so well recognised in these regions that its usage topped Mobile Safari. The latest stable release adds features such as Iris Scanning, Samsung Pay Support and Content Blocking. We take a look at the Samsung browser popularity around the globe and how it compares to other android browsers.

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1

Aug

2017

51Degrees Speeds Up Programmatic Advertising. Again.

How Adtech players can benefit from 51Degrees' new enhanced device intelligence solution.

51Degrees, the #1 device intelligence specialist, today announces the open trial of its new device detection algorithm. Delivering performance improvements with faster detections per second and reduced memory requirements compared to other high-performance algorithms, this achievement cements 51Degrees' position as the leading device intelligence provider.

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6

Jul

2017

51Degrees Detects User-Agents For New OnePlus 5 Smartphone

OnePlus 5 was launched on 27th June 2017

Author: Nisha Tamang

OnePlus is a Chinese smartphone manufacturer, founded in December 2013. Their latest flagship, OnePlus 5, was launched on 27th June 2017. This blog shares a User-Agent example detected by 51Degrees Intelligence Solution.

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28

Mar

2017

Is your website UX strategy fit for the future?

Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging categories of mobile and connected device are muddying the waters for brands trying to provide a positive web experience for their customers.

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27

Feb

2017

51Degrees is the First Device Detection Solution to Reach 600,000 Combinations.

Device detection databases only provide useful insight if they contain up-to-date combinations of hardware models, operating systems and web browsers. “Device Combinations” is the principle metric used to measure accuracy and breadth. 51Degrees contains over 600,000 currently active and unique permutations of device, OS and browser indexed for web, native apps and telecoms operators

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