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15

Jun

2017

51Degrees Unrivaled Device Data Accuracy

Comparing 51Degrees to other device intelligence services

Author: Joe

Here at 51Degrees we’re often asked how our data compares to other Device Intelligence providers. We have carried out extensive testing using 51Degrees data and Google analytics data to provide an understanding. This blog compares our data to the data provided as default by Google analytics and highlights some discrepancies that can be found.

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Categories: Analysis

Tags: Analytics

17

Aug

2015

Are people tiring of new phones?

Author: Anonym

51Degrees took a look at the first three month of browsing data for the Samsung Galaxy S4, S5 and S6 as well as the HTC One, HTC One (M8) and HTC One (M9). The objective was to see the volume of web browsing that each device took up as a proportion of browsing on all Samsung or HTC devices.

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Categories: Analysis

Tags: Samsung, HTC, Analytics

10

Aug

2015

The death of the challenger brand in the tablet market?

Author: Anonym

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise’ that Apple creates, 51Degrees – a device detection company - has pulled together data from more than 3 billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)

As featured on The Wall blog, click here to read the full piece.

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Categories: Analysis

Tags: Tablet, Analytics

6

Aug

2015

You don’t have to be rich to iOS

(but it helps)

Author: Anonym

The battle between iOS and Android is usually played out in the battlefield of the high street, where the two key mobile operating systems compete for sales. The relative performance of each operating system can therefore fluctuate greatly: the month after a new iPhone launch iOS devices tend to do very well and the same is true when a new Android phone is launched or a price drop takes place.

The question we asked ourselves at 51Degrees.com was what does the battle look like out in the real world.

Elements of this article were featured in The Register. You can see the article here.

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Categories: Analysis

Tags: Analytics, Android, iOS

4

Aug

2015

Does size matter?

Author: Anonym

The data in this article was featured on Mobile Marketing Magazine. You can read the article here.

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Categories: Analysis

Tags: Analytics, Display

30

Jul

2015

Is BlackBerry still Relevant?

Vital stats that can help us analyse the possibilities for BlackBerry

Author: Anonym

51Degrees takes a look at the current state of BlackBerry, here are the vital stats that can help us analyse the possibilities for BlackBerry.

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Categories: Analysis

Tags: Blackberry, Analytics

23

Jun

2015

Windows Web Traffic May 2015

Desktop vs Mobile

Author: Data Team

With the recent announcement that Windows 10 will finally be available for public release on the 29th July 2015 we take a look at the breakdown of the current web traffic generated by all Windows operating systems during May 2015.

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26

Mar

2015

Background to the Digital Globe mobile vendor data visualisation project

IET video interview with James Rosewell explains more about the data and technology

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.

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12

Nov

2014

Upgrade Google Analytics

Enable Multi-Screen Tracking

Analytics techniques haven’t kept pace with the rapidly evolving techniques of Responsive Web Design (RWD) and server side adaptive design. Google Analytics will provide information about the device model (i.e. iPhone or Galaxy S4) or whether the device is classified as a mobile, tablet or desktop, but this isn’t often sufficient to make informed design decisions to improve a web page or site. Consider click through rate (CTR) on advertising. How do you know if adverts on a 3 to 4 inch diagonal screen performs better or worse than a 5 to 6 inch diagonal screen? You don’t without some enhancements.

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19

Sep

2014

Using QR Codes - 3 Simple Tips

McDonalds. I could love it more.

QR codes have been around for 20 years and have now appeared everywhere. They’re an ideal method of gaining instant feedback, entering competitions, providing additional information to customers or all 3.

This blog highlights 3 simple techniques to consider when using QR codes. Using a recent UK McDonalds campaign as an example I show how it could be improved to provide an experience I'd really love.

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