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Blog

13

Jul

2018

5 Things You Need To Know About Device Detection

and why User Agent Strings are important

With the continuing rise of mobile usage for web and apps, companies like yours need to integrate Device Detection into your analytics, strategic decision making, programmatic advertising and content optimisation process. Device Detection is the process of capturing accurate real-time intelligence about the devices being used to access online information, including web and native apps. This Device Intelligence provides more granular analytics to identify where online content is performing best on any device, regardless of screen size.

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5

Jul

2018

How to Find and Manage Memory Leaks

51Degrees recommends Valgrind to test and validate builds

Author: Paula

There are many 3rd party tools that can be used to test and validate builds. In this article, we will be focusing on the use of Valgrind alongside the 51Degrees API as a memory leak detector.

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14

Mar

2018

Comparing 51Degrees to Google Analytics

51Degrees share the device data differences

Author: Paula

51Degrees are often asked how our data compares to other Device Intelligence providers. In this blog we highlight the key differences between the data you can retrieve from Google analytics and the granular device data we can provide.

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29

Nov

2017

DeviceAtlas Patent Opposed

51Degrees leads opposition to Afilias European patent

In July 2017, after eight long years of deliberation, the European Patent Office (EPO) finally granted Afilias Technologies Ltd patent EP2245836B1 "Determining a property of a communication device". 51Degrees, the company I founded and still run, opposed this patent not because we think it affects any of our current products but because it attempts to monopolise the earlier WURFL (Wireless Universal Resource FiLe) solution now run by ScientiaMobile along with other well-known computing techniques.

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31

Aug

2017

Misconceptions hindering publisher revenue growth

And the impact on header bidding today

This blog was published on the IAB website on the 31st of August 2017.

James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.

It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?

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6

Jul

2017

51Degrees Detects User-Agents For New OnePlus 5 Smartphone

OnePlus 5 was launched on 27th June 2017

Author: Nisha Tamang

OnePlus is a Chinese smartphone manufacturer, founded in December 2013. Their latest flagship, OnePlus 5, was launched on 27th June 2017. This blog shares a User-Agent example detected by 51Degrees Intelligence Solution.

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3

Jul

2017

51Degrees Github Repository Housekeeping – Important Update

Reducing repository size to improve performance

51Degrees will be switching to using Git LFS to store our data files.

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22

Jun

2017

Device Intelligence Update

June 23th 2017

Author: Alex

Last week we added support for 174 new devices.

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15

Jun

2017

Device Intelligence Update

June 15th 2017

Author: Alex

Last week we added support for 211 new devices.

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8

Jun

2017

Device Intelligence Update

June 8th 2017

Author: Alex

Last week we added support for 145 new devices.

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