• About Us
  • Blog
  • Basket
  • Account
  • Sign In


StrikeAd by Sizmek chooses 51Degrees as Exclusive Device Detection Partner

Published on Monday, June 22, 2015

StrikeAd by Sizmek chooses 51Degrees as Exclusive Device Detection Partner

51Degrees offers StrikeAd fast device detection combined with targeting of specific devices

Reading, 22nd June 2015:

51Degrees, a device detection and web optimisation specialist, announced today a three year deal with StrikeAd by Sizmek, a global leader in mobile advertising.  51Degrees will provide StrikeAd with its device detection tools to be integrated into StrikeAd’s media buying platform and reporting tools.  The deal signals 51Degrees’ position as one of the fastest and most accurate device detection solutions available globally.

The agreement follows an exhaustive market analysis and extensive evaluation period.  StrikeAd, recently acquired by Sizmek, has initially deployed 51Degrees’ device detection and device targeting solution.  Over time, new reporting and analytic capabilities will also be added, providing customers with more flexibility and market intelligence.

The addition of StrikeAd to 51Degrees’ portfolio of customers demonstrates the company’s continued progress with large media and advertising technology companies that recognise the need for a solution that is fast and accurate, supporting revenue optimised advertising.

Following a seamless integration of the 51Degrees solution, StrikeAd customers are already benefitting from live, up to date web traffic data, allowing them to tailor and build a user friendly interface dependent on customers’ preferred devices. With the help of 51Degrees, Strike Ad’s customers can implement effective and targeted mobile campaigns, ensuring that brand messaging and ROI is optimised for their customers’ screen size.

Alex Rahaman, VP Platform Solutions, StrikeAd said: “This agreement gives StrikeAd a competitive edge in the market.  Our customers can now confidently optimise campaigns for granular device characteristics such as physical screen size, hardware model and device type.”

David Brauninger, Supply Manager at StrikeAd continued: “We evaluated numerous device detection solutions and only 51Degrees met our requirements for performance and accuracy including the elimination of false positive responses plus integration into our Fusion user interface and customer reporting environment.”

James Rosewell, Founder & CEO of 51Degrees commented, “The partnership with StrikeAd demonstrates 51Degrees’ capability to deliver against the most exacting standards.  StrikeAd not only understands why fast and accurate device detection is important, it also sees the competitive advantages this offers their customers.”

Follow 51Degrees on Twitter: @51Degreesmobi

Follow 51Degrees on Facebook

Follow 51Degrees on LinkedIn

Follow 51Degrees on Google+


About 51Degrees

51Degrees delivers cost-effective, risk-free device detection, web optimisation and mobile analytics solutions enabling developers to maximise their customer’s web experience. With more than 30 years’ management expertise in developing and managing mobile web services, 51Degrees is used by 1.5 million websites and supports more than three billion unique device visits every month. The company is headquartered in the UK. For more information visit www.51degrees.com


For further information on 51Degrees contact:

Ellie Newton

XL Communications Ltd

Call: + 44 (0)7500802530

Email: ellie@xl-comms.com

Comments (0)

Author: Anonym

Categories: News




.NET 2013 2014 4G 51Degrees 5G A.C.Roma A7 ABI Acer Adtech Affiliate Marketing Afilias Alcatel Amazon AMP Analysis Analytics Android Android 5.0 Lollipop Android Kitkat Android Lollipop Android Media Stick Apache API Apple Apple TV Archos Asha Asian Market ASP.NET Asus Australia Big Data Black Friday Blackberry Blink Browser C C# Case Study CeBIT CES Chrome Cloud CMS combinations Comparison Competition CoolPad COTW Cron CSS3 Data Data Blog Data File Data Model Daydream Denver Design Desire Eye Desktop Detection Developers Device Device Data Device Detection Device Intelligence Device Popularity Device property Device Types Device Use DeviceAtlas Display dmexco DoCoMo Doogee DotNetNuke Download Drupal Email EReader E-Reader Ericsson Evaluation Event Examples EXPLAY Rio Facebook feature Firefox Firefox OS Fly Foundation Framework France Galaxy S3 Galaxy S5 Galaxy Tab A Galaxy Tab A 8.0 Galaxy Tab A 9.7 Germany git repositories Global Google Google Daydream GSMA HAProxy Hardware Hisense HTC HTC ONE MAX HTC OS HTML5 HTTP HTTP Headers Huawei HUAWEI. UPDATE HUDL Huwaei IBC Icemobile Prime 4.0 IE IFA IIS Image Optimiser Image Optimizer India Infographic Ingeniux Internet usage iOS iOS 7 iOS 8 ipad iPhone iPhone 6 IsEmailBrowser IsWebApp Italy Japan Java Javascript Jolla Kentico Keynote Kindle Kindle Fire Kindle Fire HD Leagoo Lenovo LG Location Log File Analysis LTE Lumia m.dot macOS Map Memory Meta Data Mi 4S Micromax Microsoft Miia Style Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Module Motorola MVC4 MWC MWC 2017 MWC16 MyPhone Native Native Apps NET New Release News News Letter Nexus Nexus 6 Nexus 9 NFC NGINX Nokia Nokia 3310 Non-Mobile NVIDIA Omate On7 OnePlus 5 Opera Opera Mini Operating System Optimisation OS OSX 10.10 OTA Panasonic Patent PC Pebble Performance phablet phone PHP Poland Presentation Press Release Price Band PRIV programmatic PS4 Publishers Python QMobile QR Codes Redirection Research Reseller Responsive Images Responsive web design RESS Review reviews RIM Ringmark RTB RWD Safari Samsung Scala ScientiaMobile Screen Screen resolution Screen Size SEO Server Server-side optimisation Set Box Set Top Box Sharepoint Shark 1 SHIFT phones Sitecore Sitecore version 9 SLUSH Smart TV Smartphone Smartphones Smartwatches Snapdragon Sony Sony Xperia Spain Swedish Beers Symbian Tablet Tablets Tesco Testing Tips Top 5 TOTW Tutorial TV UDS UK Umbraco Update updates US User Agent UserAgent User-Agent Vendors Version 3 Video VoLTE VR Wearable Web Web Apps Web content management WebKit WebMatrix White Paper Widgets Widnows WiFi Wiko Wileyfox Windows Windows Phone WURFL Xbox XBox One Xiaomi Xperia Xperia z Yosemite Z10 ZenFon 2 ZOPO ZTE