Mobile User Acquisition Start-up, Persona.ly's focus on machine learning and data science had yielded impressive results for app advertisers. However, they felt that more information about a potential user's device would yield even better returns. By adding 51Degrees' Device Detection to their algorithms, some interesting device traits and fraud indicators were uncovered which were used to increase overall performance by 15%.
Persona.ly specialize in the delivery of mobile ads to users who are likely to yield a high Life Time Value (LTV) for their partnered advertisers.
In order to do this, they previously used a combination of machine learning and data science but knew that having access to granular device data was the key to improving performance.
This led Persona.ly to enlist the support of leading Device Detection provider, 51Degrees.
51Degrees provides the fastest and most accurate solution for device identification, optimized for web, app and network operators. Their solution meant that Persona.ly would now have access to data which includes device price, age, battery capacity and screen size, all in real-time.
The device data provided by 51Degrees enables Persona.ly to find more granular segments meaning they can make more informed decisions and improve overall performance. In Persona.ly's case, this equated to a 15% performance improvement.
Read the full case study here
51Degrees is the world's fastest, most accurate device detection solution for your website today, tomorrow and for the future. If you'd like to find out more please contact us and we'll be happy to discuss how we can help you maximize your business potential.
For the latest breaking device and data news please follow the 51Degrees Data Team on twitter @51DegreesData or subscribe to our RSS feed
51Degrees enables you to detect over 53,000 different device models; allowing you to optimize your website and increase revenue.
Try 51Degrees today to add detailed device information to your website