• About Us
  • Blog
  • Basket
  • Account
  • Sign In
  •  

Blog

Published on Monday, March 12, 2012

New research shows that shopping on mobile web sites still beats mobile apps

New figures from smartphone owners in the USA show that retail websites are still more popular than stand-alone apps.

Nielsen’s detailed analysis of smartphone usage reveals that retailers’ mobile websites are more popular than their mobile apps, with Amazon having the most popular retail mobile website of all. The top five retail apps and websites combined - Amazon, Best Buy, eBay, Target and Walmart - reached nearly 60% of US smartphone owners.

The research also revealed that shoppers preferred retailers’ mobile websites over mobile apps, although consumers who used retailers’ mobile apps tended to spend more time on them.

John Burbank, President of Strategic Initiatives at Nielsen, said “The majority of smartphone owners used their devices for shopping this past holiday season. Mobile shopping has reached scale and is only going to grow as smartphone penetration continues to rise. Retailers need to think of their business as a multi-channel environment that can potentially include mobile, online, and bricks and mortar stores. Winning with shoppers requires a consistent experience across channels that reinforces the values you represent as a retail brand, whether it be price, service, reviews, selection, style, or other key attributes.”

[More details: Nielsen blog]

Comments (0)

Author: Products Team

Categories: News

Tags: Mobile , Web

James Rosewell
>

Products Team

Other posts by Products Team
Contact author

Name:
Email:
Subject:
Message:
x

Tags

.NET 2013 2014 4G 51Degrees 5G A.C.Roma A7 ABI Acer Affiliate Marketing Alcatel Amazon AMP Analysis Analytics Android Android 5.0 Lollipop Android Kitkat Android Lollipop Android Media Stick Apache API Apple Apple TV Archos Asha Asian Market ASP.NET Asus Australia Big Data Black Friday Blackberry Blink Browser C C# Case Study CeBIT CES Chrome Cloud CMS combinations Comparison Competition CoolPad COTW Cron CSS3 Data Data Blog Data File Data Model Daydream Denver Design Desire Eye Desktop Detection Developers Device Device Data Device Detection Device Intelligence Device Popularity Device property Device Types Device Use Display dmexco DoCoMo Doogee DotNetNuke Download Drupal Email EReader E-Reader Ericsson Evaluation Event Examples EXPLAY Rio Facebook feature Firefox Firefox OS Fly Foundation Framework France Galaxy S3 Galaxy S5 Galaxy Tab A Galaxy Tab A 8.0 Galaxy Tab A 9.7 Germany git repositories Global Google Google Daydream GSMA HAProxy Hardware Hisense HTC HTC ONE MAX HTC OS HTML5 HTTP Huawei HUAWEI. UPDATE HUDL Huwaei IBC Icemobile Prime 4.0 IE IFA IIS Image Optimiser Image Optimizer India Infographic Ingeniux Internet usage iOS iOS 7 iOS 8 ipad iPhone iPhone 6 IsEmailBrowser IsWebApp Italy Japan Java Javascript Jolla Kentico Keynote Kindle Kindle Fire Kindle Fire HD Leagoo Lenovo LG Location Log File Analysis LTE Lumia m.dot Map Memory Meta Data Mi 4S Micromax Microsoft Miia Style Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Module Motorola MVC4 MWC MWC 2017 MWC16 MyPhone Native Native Apps NET New Release News News Letter Nexus Nexus 6 Nexus 9 NFC NGINX Nokia Non-Mobile NVIDIA Omate On7 OnePlus 5 Opera Opera Mini Operating System Optimisation OS OSX 10.10 OTA Panasonic Patent PC Pebble Performance phablet phone PHP Poland Presentation Press Release Price Band PRIV programmatic PS4 Python QMobile QR Codes Redirection Research Reseller Responsive Images Responsive web design RESS Review reviews RIM Ringmark RTB RWD Samsung Scala Screen Screen resolution Screen Size SEO Server Server-side optimisation Set Box Set Top Box Sharepoint Shark 1 SHIFT phones Sitecore SLUSH Smart TV Smartphone Smartphones Smartwatches Snapdragon Sony Sony Xperia Spain Swedish Beers Symbian Tablet Tablets Tesco Testing Tips Top 5 TOTW TV UDS UK Umbraco Update updates US User Agent UserAgent User-Agent Vendors Version 3 VoLTE VR Wearable Web Web Apps WebKit WebMatrix White Paper Widgets Widnows WiFi Wiko Wileyfox Windows Windows Phone Xbox XBox One Xiaomi Xperia Xperia z Yosemite Z10 ZenFon 2 ZOPO ZTE