• About Us
  • Blog
  • Basket
  • Account
  • Sign In
  •  

Blog

Published on Tuesday, December 27, 2011

It's been a good Christmas for shopping by mobile... especially with a large screen

Christmas 2011 has seem more people than ever using their mobile phones to shop online. That in itself isn’t surprising - but what’s caught our eyes is the scale of the increase.

IBM Coremetrics has released a series of figures that compare 2011’s key shopping days in the USA with last year’s online traffic. First came ‘Black Friday’, which is the day after Thanksgiving Day. It says mobile devices accounted for 14.3% of all US online retail traffic on 25th November, up from 5.6% in 2010. Over two-thirds of that traffic was via Apple iPhones and iPads. Sales on mobile devices reached 9.8% of all online purchases, up from 3.2% year-on-year.

The company also noted that shoppers who used the iPad tended to purchase more often than consumers with other mobile devices; iPad conversion rates were 4.6%.

Next came Cyber Monday on 28th November, when 10.8% of shoppers used a mobile device to visit a retailer’s web site. That’s lower than Black Friday but up substantially from 3.9% in 2010. In addition, mobile sales accounted for 6.6% of all online sales; again lower than Black Friday but much better than the 2.3% in 2010. As before, the iPad and iPhone were rated first and second when it came to mobile device traffic.

And now Forbes.com is reporting Christmas Day online retail results, with the Apple iPad once again accounting for more ‘mobile’ purchases on 25th December than any other device.

Although it’s encouraging to see the figures increasing, they also suggest to us that the user experience - with web sites generally designed for larger screens on tablets and laptops - is still causing problems for customers with smaller-screen mobile devices. Not only does this mean retailers are missing out on mobile sales, it also means many of those retailers aren’t providing a web site suitable for the vast majority of their customers. There’s still an enormous opportunity for the retailer who invests in an online store that can handle both mobile and desktop traffic effectively.


Click here for more details about the online technologies offered to retailers by 51Degrees.mobi, including mobile device detection for web sites.

Comments (0)

Author: Products Team

Categories: Analysis

Tags: Apple , Mobile , Web

James Rosewell
>

Products Team

Other posts by Products Team
Contact author

Name:
Email:
Subject:
Message:
x

Tags

.NET 4G 51Degrees 5G Acer Adform Adtech Advertising Afilias Alcatel Amazon AMP Analysis Analytics Android Apache API Apple Asian Market ASP.NET Asus Blackberry Browser C C# Centro Chrome Cloud CMS CPU CSS3 Data Data Blog Data File Daydream Design Detection Developers Device Device Data Device Detection Device Intelligence Device Models Device property DeviceAtlas Disney dmexco DotNetNuke Download ebay Ericsson Event Facebook Firefox Foundation Framework Galaxy git repositories Google Google Analytics Google Daydream GPU GSMA Guess HAProxy Hash Trie HTC HTML5 HTTP HTTP Headers Huawei Infinix Ingeniux Internet usage iOS iOS 13 ipad iPadOS iPhone iPhone 11 Java Javascript Kentico LG Liferay LTE m.dot Memory Memory leak Meta Data Microsoft Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Motorola Mozilla MWC MWC 2017 MWC16 Native Apps NET New Release News Nexus NFC NGINX Nokia OnePlus 5 Opera Operating System Oppo Optimisation OS Patent Performance PHP Press Release Price Band programmatic Publishers Python Redirection Research Responsive Images Responsive web design RESS Review RTB RWD Safari Samsung Scala ScientiaMobile SEO Server Server-side optimisation Seznam.cz Sitecore Smart TV Smartphone Smartwatches Sony Swedish Beers Tablet Tencent Testing Tips Tutorial Umbraco Update User Agent User-Agent Valgrind Varnish Varnish Cache Video Vodafone VoLTE Web Web Apps Web content management Webtrekk White Paper Widgets WiFi Windows WURFL Xiaomi Xperia ZTE