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Blog

13

Feb

2020

Response to online platforms and digital advertising market study

Author: Kim Reddy

The Competition and Markets Authority is carrying out a market study into online platforms and the digital advertising market in the UK.

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Categories: News

Tags: Client hints, chromium

6

Feb

2020

Product Update: January

Author: Kim Reddy

We've started 2020 with the release of our Beta Program, and this provides access to the latest version of device detection and our new Pipeline API.

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Categories: News

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30

Jan

2020

Copy of 51Degrees second response to Chromium proposal: Intent to Deprecate and Freeze: The User-Agent string

Author: Kim Reddy

Over the past two weeks, we have sought evidence to justify this change. We have found none. None of the industry stakeholders we have spoken to were previously aware of the proposal. This means that the usual and necessary protocols of public review are lacking.

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Categories: News

Tags: Client hints

17

Jan

2020

Copy of 51Degrees response to Chromium proposal: Intent to Deprecate and Freeze: The User-Agent string

Author: Kim Reddy

As stakeholders in the web and following discussions with colleagues, clients and industry professionals I’ve prepared a summary of questions and observations concerning your proposed changes to the established usage of the HTTP User-Agent header field. This usage has been established since the beginning of the web and the purpose of the field is noted in the documentation of HTTP from 1990s.

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15

Jan

2020

Client Hints: User-Agent v2

Chromium proposal to use client hints in parallel with diminished User-Agent headers

Author: 51Degrees

Chromium – the web browser stewarded by Google - have announced a plan to diminish the role of the HTTP User-Agent header in future versions of Chromium during 2020. While the engineering arguments for the change make some sense, the replacement solution – client hints – is far from proven, and details remain unclear. The proposal is yet to be agreed, and is just that, a proposal.

In summary, the User-Agent HTTP header will need to be used in combination with other secondary headers to retrieve device information. It is almost identical to the techniques already required to fully identify devices running browsers such as Opera or UC. As such 51Degrees data files and APIs already support the concepts of client hint user-agent header without any modifications to the deployed API.

These additional headers will not be available during the first web request and will only become available on the second. Having significant performance implications for some scenarios, which should be discussed more thoroughly before Chromium and Google progress with their proposal.

This blog provides a summary of the proposal, how to get involved, the implications, and the technical changes to consider for users of device detection.

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Categories: News

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6

Dec

2019

Christmas and New Year Opening Times

Author: Kim Reddy

Happy Holidays from everyone at 51Degrees. We hope your holidays will be filled with joy and laughter through the New Year.

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20

Nov

2019

Increasing performance demand from the AdTech industry prompts innovations

Author: Kim Reddy
51Degrees today announced an expansion of its patent portfolio - adding to patents already granted in Europe. Confirming its continuous commitment and innovation to the AdTech industry.
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11

Sep

2019

Apple has announced the latest A13 Bionic chip alongside iPhone 11 and iPhone 11 Pro.

Author: Kim Reddy

New iPhones, new innovative features, but only one feature stood out to us, the A13 Bionic Chip. Apple is claiming the new iPhone has the fastest CPU and GPU of any smartphone, let us see why.

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Categories: News, Opinion

Tags: Apple, GPU, iPhone 11, CPU

3

Sep

2019

GPU Benchmarking and Device Detection

How 51Degrees evaluated GPU micro benchmarking and why it’s not viable today

Author: Rob Bateman, James Rosewell

51Degrees identify Apple iPhone and iPad models with over 99% accuracy. One of the techniques considered in the solution was GPU benchmarking. The technique showed promise but was not considered performant enough for production deployment.

Instead, CPU benchmarking combined with image hashing has formed the basis of 51Degrees’ Apple device identification. Read more about the technique here.

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Categories: Analysis, News

Tags: iOS, iPhone, GPU

29

Aug

2019

Firefox Broke Analytics and Social Media

What’s changing, why it’s a problem and how to respond

Author: Benjamin CB

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

This blog summarizes Mozilla’s position and evaluates alternative solutions, before explaining some simple technical tweaks that can be used to bring analytics traffic back to life.

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