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Blog

31

Aug

2017

Misconceptions hindering publisher revenue growth

And the impact on header bidding today

Author: Anonym

This blog was published on the IAB website on the 31st of August 2017.

James Rosewell, CEO of 51Degrees writes about the misconceptions hindering publisher revenue growth and the impact on header bidding.

It has been 7 years since web professionals went mad for mobile first, Responsive Web Design (RWD), single URL, one size works for websites on every device. Every major publisher in the UK got swept along. Adtech and advertisers had to fit in. Have web professionals forgotten the power of server-side optimisation or the techniques available to them?

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23

Aug

2016

New Properties & Weekly Data Update

Google Daydream

Author: Edward

This week we would like to share with you the newest feature addition to our device detection, the brand new property "Device Certifications". This property will be available exclusively to our Enterprise edition and will enable the detection of several device certifications, the first of which will be Google Daydream.

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14

Mar

2016

Accelerated Mobile Pages Launched

Google AMP

Author: Anonym

On the 24th February Google launched AMP. Announced last October, AMP is an open source platform that aims to improve user experience of the mobile Web by reducing the possible complexity of Web pages.

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Categories: Opinion

Tags: Google, AMP

13

Jan

2016

Google Pixel C

Data Update

Author: Anonym

Today we take a look at the first tablet wholly designed and built by Google.

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Categories: Device Data

Tags: Google, Update, Data

13

Nov

2014

Technical review of the Nexus 9

Author: Anonym

The NEXUS 9 has been successfully launched in collaboration of HTC and Google. Let's review some of its features and find out how good the NEXUS 9 is in comparison with its competitors in the market.

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12

Nov

2014

Upgrade Google Analytics

Enable Multi-Screen Tracking

Analytics techniques haven’t kept pace with the rapidly evolving techniques of Responsive Web Design (RWD) and server side adaptive design. Google Analytics will provide information about the device model (i.e. iPhone or Galaxy S4) or whether the device is classified as a mobile, tablet or desktop, but this isn’t often sufficient to make informed design decisions to improve a web page or site. Consider click through rate (CTR) on advertising. How do you know if adverts on a 3 to 4 inch diagonal screen performs better or worse than a 5 to 6 inch diagonal screen? You don’t without some enhancements.

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5

Nov

2014

Looking at Nexus 6 specifications

Author: Data Team

Simultaneously with Android 5.0, Google has also revealed new devices such as smartphone Nexus 6 from Motorola, tablet Nexus 9 from HTC and TV box Nexus Player in cooperation with Asus.

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Categories: Device Data, News

Tags: Google

23

Oct

2014

Android 5.0 Lollipop – So, what's new?

Google announce their biggest changes to date

Author: Data Team

Last week Google finally put us all out of our misery regarding the "Mysterious L", by officially announcing the latest version of their Android operating system. The new Android 5.0 Lollipop hasn't been officially released yet (Although it has been in Beta for a number of months), but it is already the most eagerly anticipated development for Android fans in a long time, it seems that everybody can't wait to upgrade.

The excitement surrounding Lollipop is understandable as it seems Google have been given Android its biggest upgrade in a numbers of years. If you're a fan and an existing user it looks like you won't be disappointed by the promises made this time around. From the new vivid interface to the ‘kill-switch’ function which makes the device useless for thieves, you will enjoy exploring the latest improvements.

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13

Dec

2013

Is There Room for the Tesco Hudl in the Budget Tablet Market?

Chart of the Week

Last week, Tesco announced that their 'hudl' tablet had sold more than originally predicted, with over 300,000 units being sold in the run-up to the holiday season. This week 51Degrees takes a look at UK web traffic from the 8 most popular budget tablets (below £250) over the last 3 months.

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Categories: Analysis

Tags: Google, Nexus, Amazon

1

Nov

2013

Android 4.4 and Nexus 5 officially supported by 51Degrees.mobi

KitKat is here!

Author: Data Team

After countless leaks, rumours & speculation and even a few teases from Google, the newest iteration of Google's mobile operating system, codenamed KitKat, has finally been unveiled.

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Categories: News

Tags: Google, Nexus

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