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Blog

22

Oct

2019

How deep are you diving into Google Analytics?

Author: Josh Grew

Are you analyzing your mobile traffic accurately? How deep are you drilling into your mobile traffic? Are you using real-time device information to optimize your website?

51Degrees dives into these important questions and shows how existing customers have tackled the issue of losing revenue by analyzing new and existing Google Analytics data.   

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Categories: Analysis, Device Data

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4

Sep

2019

Upgrade Apple Device Detection

Implement all the latest techniques for iOS 13 iPhone and iPad

Author: Benjamin CB

51Degrees released the second and final stage of its post iOS 12.2 device detection solution for Apple iPad and iPhone during August 2019 after extensive verification with iOS 13 and iPadOS 13 betas. (iPadOS is formally splitting from iOS in version 13)

Unlike previous versions of Apple device detection, the solution is being made available as optional JavaScript files to provide web developers finer grained control over the deployment. Read this blog to understand what’s different and how to deploy it with 51Degrees device detection.

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3

Sep

2019

GPU Benchmarking and Device Detection

How 51Degrees evaluated GPU micro benchmarking and why it’s not viable today

Author: Rob Bateman, James Rosewell

51Degrees identify Apple iPhone and iPad models with over 99% accuracy. One of the techniques considered in the solution was GPU benchmarking. The technique showed promise but was not considered performant enough for production deployment.

Instead, CPU benchmarking combined with image hashing has formed the basis of 51Degrees’ Apple device identification. Read more about the technique here.

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Categories: Analysis, News

Tags: iOS, iPhone, GPU

29

Aug

2019

Firefox Broke Analytics and Social Media

What’s changing, why it’s a problem and how to respond

Author: Benjamin CB

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

This blog summarizes Mozilla’s position and evaluates alternative solutions, before explaining some simple technical tweaks that can be used to bring analytics traffic back to life.

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28

Aug

2019

Granular Apple iOS and iPadOS Device Detection

Combining Benchmarking and Image Hashing

Author: Benjamin CB

Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple’s dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.

51Degrees have adapted the JavaScript used to enable web developers to gain insight into the precise Apple device being used. This technical blog follows on from a previous blog concerning image hashing and describes the second stage of the solution developed and when to deploy it.

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28

Aug

2019

Apple Tracking Solved

iOS 12.2, 13 and iPadOS 13 iPhone and iPad device detection

Author: Benjamin CB

51Degrees is the demonstrable leader in the field of device detection. Continually leading innovation through the past decade.

Apple iOS 12.2 threw up a lot of challenges for industries as diverse as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution. Publishing research and examples along the way.

This blog describes the current state of Apple device identification and tracking for digital marketers, product managers and IT leaders.

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22

Aug

2019

Missing iPad tablet web traffic?

Fix mobile decrease as iOS13 rolls out

Author: Benjamin CB

iPadOS 13 arrives on iPad in September. During the days that follow web analytics tools – like Google Analytics – will indicate single digital percentage changes in device splits with desktop increasing, and tablet decreasing.

The change is a consequence of Apple’s drive for a supposed improved web browsing experience and tracking prevention.

This blog explains why this will happen before providing a simple solution with examples to deploy alongside Google Analytics - and other analytics solutions - to maintain tablet visibility and avoid concluding desktop web traffic is really increasing.

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27

Jun

2019

User-Agents and Device Detection

What are User-Agents and how are they used in the device detection process?

Author: Benjamin CB

We break down what a User-Agent is, and the most important segments we take from them to identify core components such as operating system, hardware model, and browser.

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13

Jun

2019

Responsive Web Design: Is this the only way?

Responsive Web Design has its uses, but it's not enough to meet ever changing consumer expectations.

Author: Benjamin CB

Responsive Web Design (RWD) has long been the go-to choice for web designers and marketers looking to build and optimize their websites. And with good reason; it does a fairly good job. It’s nice knowing that you can create a template for your website, and it will just ‘work’ on all screen sizes.

That said, consumer expectations are ever changing, and the journeys users expect to take on desktop may not be what they expect on small screen mobile phones. A survey conducted in 2018 by DataIQ and Tealium focusing on GDPR identified that consumers expect their experience to be different on each device.

This poses a question – how can Responsive Web Design be enhanced to better support cross-device journey optimizations?

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7

Jun

2019

Mobile Optimization Through Device Detection

Optimizing your website for mobile is crucial for business success. Find out how device detection can help.

Author: Benjamin CB

Making sure the mobile user experience on your website is as good as possible is imperative to business success.

But with the sheer volume of differing devices out there, how do you know you’ve got your UX optimized across them all?

Device Detection from 51Degrees gives you the data you need to be able to segment content, journeys and lead generation forms, all based on device.

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Categories: Analysis, Opinion

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