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Blog

29

Aug

2019

Firefox Broke Analytics and Social Media

What’s changing, why it’s a problem and how to respond

Author: Benjamin CB

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

This blog summarizes Mozilla’s position and evaluates alternative solutions, before explaining some simple technical tweaks that can be used to bring analytics traffic back to life.

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14

Mar

2018

Comparing 51Degrees to Google Analytics

51Degrees share the device data differences

Author: Paula

51Degrees are often asked how our data compares to other Device Intelligence providers. In this blog we highlight the key differences between the data you can retrieve from Google analytics and the granular device data we can provide.

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14

Feb

2018

Are you still using your Tablet?

51Degrees take a look at the latest Tablet trends

Tablet device sales have been declining in recent years. In Dec '17, our data showed that 59.83% of our clients' web traffic came from mobile devices, with 16.22% of that coming from tablets. While not a formidable figure compared to smartphones, it still represents a large enough share to show that brands and e-commerce sectors still need to respect that tablet usage is still present and they need granular device data to optimise their online content. In this article, we take a look at the most popular tablets globally and Apple's dominance in the tablet market.

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15

Jun

2017

51Degrees Unrivaled Device Data Accuracy

Comparing 51Degrees to other device intelligence services

Author: Anonym

Here at 51Degrees we’re often asked how our data compares to other Device Intelligence providers. We have carried out extensive testing using 51Degrees data and Google analytics data to provide an understanding. This blog compares our data to the data provided as default by Google analytics and highlights some discrepancies that can be found.

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Categories: Analysis

Tags: Analytics

17

Aug

2015

Are people tiring of new phones?

Author: Anonym

51Degrees took a look at the first three month of browsing data for the Samsung Galaxy S4, S5 and S6 as well as the HTC One, HTC One (M8) and HTC One (M9). The objective was to see the volume of web browsing that each device took up as a proportion of browsing on all Samsung or HTC devices.

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Categories: Analysis

Tags: Samsung, HTC, Analytics

10

Aug

2015

The death of the challenger brand in the tablet market?

Author: Anonym

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise’ that Apple creates, 51Degrees – a device detection company - has pulled together data from more than 3 billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)

As featured on The Wall blog, click here to read the full piece.

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Categories: Analysis

Tags: Tablet, Analytics

6

Aug

2015

You don’t have to be rich to iOS

(but it helps)

Author: Anonym

The battle between iOS and Android is usually played out in the battlefield of the high street, where the two key mobile operating systems compete for sales. The relative performance of each operating system can therefore fluctuate greatly: the month after a new iPhone launch iOS devices tend to do very well and the same is true when a new Android phone is launched or a price drop takes place.

The question we asked ourselves at 51Degrees.com was what does the battle look like out in the real world.

Elements of this article were featured in The Register. You can see the article here.

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Categories: Analysis

Tags: Analytics, Android, iOS

4

Aug

2015

Does size matter?

Author: Anonym

The data in this article was featured on Mobile Marketing Magazine. You can read the article here.

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Categories: Analysis

Tags: Analytics

30

Jul

2015

Is BlackBerry still Relevant?

Vital stats that can help us analyse the possibilities for BlackBerry

Author: Anonym

51Degrees takes a look at the current state of BlackBerry, here are the vital stats that can help us analyse the possibilities for BlackBerry.

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Categories: Analysis

Tags: Blackberry, Analytics

23

Jun

2015

Windows Web Traffic May 2015

Desktop vs Mobile

Author: Data Team

With the recent announcement that Windows 10 will finally be available for public release on the 29th July 2015 we take a look at the breakdown of the current web traffic generated by all Windows operating systems during May 2015.

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