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Blog

20

Nov

2019

Increasing performance demand from the AdTech industry prompts innovations

Author: Kim Reddy
51Degrees today announced an expansion of its patent portfolio - adding to patents already granted in Europe. Confirming its continuous commitment and innovation to the AdTech industry.
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11

Sep

2019

Apple has announced the latest A13 Bionic chip alongside iPhone 11 and iPhone 11 Pro.

Author: Kim Reddy

New iPhones, new innovative features, but only one feature stood out to us, the A13 Bionic Chip. Apple is claiming the new iPhone has the fastest CPU and GPU of any smartphone, let us see why.

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Categories: News, Opinion

Tags: Apple, GPU, iPhone 11, CPU

3

Sep

2019

GPU Benchmarking and Device Detection

How 51Degrees evaluated GPU micro benchmarking and why it’s not viable today

Author: Rob Bateman, James Rosewell

51Degrees identify Apple iPhone and iPad models with over 99% accuracy. One of the techniques considered in the solution was GPU benchmarking. The technique showed promise but was not considered performant enough for production deployment.

Instead, CPU benchmarking combined with image hashing has formed the basis of 51Degrees’ Apple device identification. Read more about the technique here.

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Categories: Analysis, News

Tags: iOS, iPhone, GPU

29

Aug

2019

Firefox Broke Analytics and Social Media

What’s changing, why it’s a problem and how to respond

Author: Benjamin CB

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

This blog summarizes Mozilla’s position and evaluates alternative solutions, before explaining some simple technical tweaks that can be used to bring analytics traffic back to life.

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28

Aug

2019

Granular Apple iOS and iPadOS Device Detection

Combining Benchmarking and Image Hashing

Author: Benjamin CB

Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple’s dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.

51Degrees have adapted the JavaScript used to enable web developers to gain insight into the precise Apple device being used. This technical blog follows on from a previous blog concerning image hashing and describes the second stage of the solution developed and when to deploy it.

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28

Aug

2019

Apple Tracking Solved

iOS 12.2, 13 and iPadOS 13 iPhone and iPad device detection

Author: Benjamin CB

51Degrees is the demonstrable leader in the field of device detection. Continually leading innovation through the past decade.

Apple iOS 12.2 threw up a lot of challenges for industries as diverse as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution. Publishing research and examples along the way.

This blog describes the current state of Apple device identification and tracking for digital marketers, product managers and IT leaders.

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22

Aug

2019

Missing iPad tablet web traffic?

Fix mobile decrease as iOS13 rolls out

Author: Benjamin CB

iPadOS 13 arrives on iPad in September. During the days that follow web analytics tools – like Google Analytics – will indicate single digital percentage changes in device splits with desktop increasing, and tablet decreasing.

The change is a consequence of Apple’s drive for a supposed improved web browsing experience and tracking prevention.

This blog explains why this will happen before providing a simple solution with examples to deploy alongside Google Analytics - and other analytics solutions - to maintain tablet visibility and avoid concluding desktop web traffic is really increasing.

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31

Jul

2019

51Degrees Senior Appointments Announcement

51Degrees welcomes two new senior appointments to its leadership.

Author: Benjamin CB

Richard Smith joins as Head of Sales and Chris Knight joins as Head of IT and Projects.

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4

Jul

2019

Afilias’ European Device Detection Patent Invalid

DeviceAtlas a trivial variation of WURFL

Yesterday the European Patent Office (EPO) opposition division narrowed Afilias Technologies Plc’s device detection patent EP2245836B1 in Europe, as a result of an opposition brought by 51Degrees in 2017 and explained in this blog. The EPO concluded that the patent as initially granted was not valid.

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15

May

2019

51Degrees AdTech Focused Patent Granted

AdTech players now have a fast, free and future proof device detection solution

Author: Benjamin CB

51Degrees' sub-microsecond device detection solution is granted a European patent, further adding to our established portfolio.

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