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Blog

1

Aug

2017

51Degrees Speeds Up Programmatic Advertising. Again.

How Adtech players can benefit from 51Degrees' new enhanced device intelligence solution.

51Degrees, the #1 device intelligence specialist, today announces the open trial of its new device detection algorithm. Delivering performance improvements with faster detections per second and reduced memory requirements compared to other high-performance algorithms, this achievement cements 51Degrees' position as the leading device intelligence provider.

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1

Aug

2017

51Degrees: More Than Three Times Faster!

51Degrees compares performance of our enhanced algorithm on three different commodity hardware platforms.

51Degrees is regularly evaluated against competitors DeviceAtlas and WURFL from ScientiaMobile for performance, accuracy and memory consumption. This blog post builds on the previous performance blog from 2016 with the same commodity hardware; 1) a Raspberry Pi, 2) a low-end desktop PC and 3) a high-end multi CPU server, but using an all new algorithm.

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21

Jul

2017

51Degrees are exhibiting at dmexco 2017

Come and meet James Rosewell CEO and team at Hall 6, Stand C-80

Author: Paula

51Degrees will be exhibiting alongside IAB in Hall 6, C-80 at the event in Cologne, September 13th and 14th.

We have the fastest and most accurate device intelligence solution. Fact. Come and chat to us at dmexco and we will demonstrate how we can transform your business.

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Categories: Device Data, News

Tags: dmexco

6

Jul

2017

51Degrees Detects User-Agents For New OnePlus 5 Smartphone

OnePlus 5 was launched on 27th June 2017

Author: Nisha Tamang

OnePlus is a Chinese smartphone manufacturer, founded in December 2013. Their latest flagship, OnePlus 5, was launched on 27th June 2017. This blog shares a User-Agent example detected by 51Degrees Intelligence Solution.

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28

Mar

2017

Is your website UX strategy fit for the future?

Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging categories of mobile and connected device are muddying the waters for brands trying to provide a positive web experience for their customers.

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27

Feb

2017

51Degrees is the First Device Detection Solution to Reach 600,000 Combinations.

Device detection databases only provide useful insight if they contain up-to-date combinations of hardware models, operating systems and web browsers. “Device Combinations” is the principle metric used to measure accuracy and breadth. 51Degrees contains over 600,000 currently active and unique permutations of device, OS and browser indexed for web, native apps and telecoms operators

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24

Feb

2017

Device detection 2.0: Are marketers getting the full picture?

Too many brands are content to deliver a mediocre Web experience to the detriment of bottomline profit. They fully understand that responsive or adaptive Web design is a necessity, not a nice-to-have. And yet, implementation is typically still rudimentary, with brands still fixated on the importance of screen pixels, driven by an incomplete understanding of the mobile-first mantra popularized by Google.

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Categories: Analysis, News

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24

Feb

2017

51Degrees launches innovative device detection solution to optimise for data-minimising mobile browsers

51Degrees, the device detection and data analytics specialist, today reveals a market first that enables brands to optimise mobile web experience for users of data-minimising browsers.

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26

Jan

2017

Mobile World Congress 2017

51Degrees will be at Mobile World Congress 2017 Barcelona, 27 February to 2 March. Come and join us!

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3

Nov

2016

Ad Tech London Roundup : Tuesday 2nd November, Shoreditch.

The 51Degrees marketing team head to Ad Tech London

Author: Andrzej

The 51Degrees Marketing team headed to Shoreditch Town Hall, moustaches suitably oiled and curled, ready to learn from the innovators and gurus of the AdTech World, London 2016.

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