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Blog

28

Mar

2017

Is your website UX strategy fit for the future?

Once upon a time, an adaptive or responsive website design was the pinnacle of sound online user experience (UX) strategy. But those days are long gone. New and emerging categories of mobile and connected device are muddying the waters for brands trying to provide a positive web experience for their customers.

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24

Feb

2017

Device detection 2.0: Are marketers getting the full picture?

Too many brands are content to deliver a mediocre Web experience to the detriment of bottomline profit. They fully understand that responsive or adaptive Web design is a necessity, not a nice-to-have. And yet, implementation is typically still rudimentary, with brands still fixated on the importance of screen pixels, driven by an incomplete understanding of the mobile-first mantra popularized by Google.

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Categories: Analysis, News

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24

Feb

2017

51Degrees launches innovative device detection solution to optimise for data-minimising mobile browsers

51Degrees, the device detection and data analytics specialist, today reveals a market first that enables brands to optimise mobile web experience for users of data-minimising browsers.

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24

Mar

2016

Sony PS Vita Browser Detection

Correctly identifying tricky user agents

Author: Edward

This week we have been looking at the browser detection for the Sony PS Vita. We've found that on occasion two different browsers can use the same user agent, ultimately proving that you need the advanced user agent parsing that 51Degrees provides in order to correctly identify all device ID combinations.

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16

Sep

2015

Windows 10: A closer look at usage numbers

Windows 10 – One month in

Author: Anonym

Microsoft suggests that Windows 10 has had great initial success with 75 million devices installing the upgrade just four weeks after it was released. The company's marketing chief, Yusuf Mehdi, said “the operating system is being downloaded and installed faster than any previous version of the platform”.

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17

Aug

2015

Are people tiring of new phones?

Author: Anonym

51Degrees took a look at the first three month of browsing data for the Samsung Galaxy S4, S5 and S6 as well as the HTC One, HTC One (M8) and HTC One (M9). The objective was to see the volume of web browsing that each device took up as a proportion of browsing on all Samsung or HTC devices.

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Categories: Analysis

Tags: Samsung, HTC, Analytics

10

Aug

2015

The death of the challenger brand in the tablet market?

Author: Anonym

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise’ that Apple creates, 51Degrees – a device detection company - has pulled together data from more than 3 billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)

As featured on The Wall blog, click here to read the full piece.

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Categories: Analysis

Tags: Tablet, Analytics

7

Aug

2015

The non-Ashes

Comparing the UK and Australian web browsing market

Author: Anonym

The early part of July saw England and Australia resume hostilities in The Ashes – the most hotly contested long form competition in global Cricket. Whilst the sport, never mind this particular contest, is well-known but rarely understood outside the countries where it is played, the competition remains the fiercest rivalry in the game’s history.

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6

Aug

2015

You don’t have to be rich to iOS

(but it helps)

Author: Anonym

The battle between iOS and Android is usually played out in the battlefield of the high street, where the two key mobile operating systems compete for sales. The relative performance of each operating system can therefore fluctuate greatly: the month after a new iPhone launch iOS devices tend to do very well and the same is true when a new Android phone is launched or a price drop takes place.

The question we asked ourselves at 51Degrees.com was what does the battle look like out in the real world.

Elements of this article were featured in The Register. You can see the article here.

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Categories: Analysis

Tags: Analytics, Android, iOS

4

Aug

2015

Does size matter?

Author: Anonym

The data in this article was featured on Mobile Marketing Magazine. You can read the article here.

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Categories: Analysis

Tags: Analytics, Display

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