• About Us
  • Blog
  • Basket
  • Account
  • Sign In
  •  

Blog

Ad Tech London Roundup : Tuesday 2nd November, Shoreditch.

Published on Thursday, November 3, 2016

Ad Tech London Roundup : Tuesday 2nd November, Shoreditch.

The 51Degrees marketing team head to Ad Tech London

The 51Degrees Marketing team headed to Shoreditch Town Hall, moustaches suitably oiled and curled, ready to learn from the innovators and gurus of the AdTech World, London 2016.

On arrival, the atmosphere felt fairly muted and the event was much more intimate than anticipated. Personal highlight for the day came from Heather Andrew, CEO, Neuro Insight who explained how the effectiveness of media campaigns such as TV ads, often difficult to measure quantitatively, can be analysed by measuring the effect on viewer’s brains. Also noteable was the reaction from the audience when panelist John Broughton
of Confused.com said that Confused.com did all their programmatic marketing in-house and there was no need for agencies. Unsurprisingly perhaps, there were quite a few uncomfortable shufflings and mumblings from a number of media quarters at the back of the room.

This was followed up with some interesting conversations with a number of ad tech companies exhibiting including an innovative product demo by ‘Robotev’ with CEO and Founder, Simeon Ianchev. He played a video through a tape recorder circa 1980 on the big screen – a great marketing and innovative combo.

My AdTech app didn’t really deliver many ‘handshakes’ or ‘meet ups’ for me, but well done to Ben, our developer and lead man at the event, who proved to be much more popular as he was number 4 on the leader board. I look forward to catching up soon with all the great contacts we made.

 
Comments (0)

Author: Anonym

Categories: News

Tags:

Name:
Email:
Subject:
Message:
x

Tags

.NET 4G 51Degrees 5G Acer Adform Adtech Advertising Afilias Alcatel Amazon AMP Analysis Analytics Android Apache API Apple Asian Market ASP.NET Asus Blackberry Browser C C# Centro Chrome Cloud CMS CPU CSS3 Data Data Blog Data File Daydream Design Detection Developers Device Device Data Device Detection Device Intelligence Device Models Device property DeviceAtlas Disney dmexco DotNetNuke Download ebay Ericsson Event Facebook Firefox Foundation Framework Galaxy git repositories Google Google Analytics Google Daydream GPU GSMA Guess HAProxy Hash Trie HTC HTML5 HTTP HTTP Headers Huawei Infinix Ingeniux Internet usage iOS iOS 13 ipad iPadOS iPhone iPhone 11 Java Javascript Kentico LG Liferay LTE m.dot Memory Memory leak Meta Data Microsoft Mobile Mobile Analysis Mobile Analytics Mobile Devices Mobile Marketing Mixer Motorola Mozilla MWC MWC 2017 MWC16 Native Apps NET New Release News Nexus NFC NGINX Nokia OnePlus 5 Opera Operating System Oppo Optimisation OS Patent Performance PHP Press Release Price Band programmatic Publishers Python Redirection Research Responsive Images Responsive web design RESS Review RTB RWD Safari Samsung Scala ScientiaMobile SEO Server Server-side optimisation Seznam.cz Sitecore Smart TV Smartphone Smartwatches Sony Swedish Beers Tablet Tencent Testing Tips Tutorial Umbraco Update User Agent User-Agent Valgrind Varnish Varnish Cache Video Vodafone VoLTE Web Web Apps Web content management Webtrekk White Paper Widgets WiFi Windows WURFL Xiaomi Xperia ZTE