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Blog

8

Apr

2015

5 Foundations of a High Performance Website

A reminder from bricks and mortar retailing

Published by Digital Marketing Magazine our founder James Rosewell references long established high street retailing to provide a reminder of 5 non technical factors which form the foundations of a high performance website.

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Categories: Opinion

Tags: Performance

7

Apr

2015

Browsing the web from a smartwatch

How many of them can browse independently?

Author: Anonym

It seems that the major phone makers have decided now is the time for us to all buy smart watches but what do they actually do for the consumer. They are supposed to make our lives easier by placing all the information that we were getting from our pocket and phones on to our wrist. But will this effect the way we browse the Internet?

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26

Mar

2015

Background to the Digital Globe mobile vendor data visualisation project

IET video interview with James Rosewell explains more about the data and technology

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.

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24

Mar

2015

Revamped BBC news web site highlights shortcomings of responsive

User comments show 4 areas of degraded experience for desktop

2pm GMT on Monday 23rd March saw the BBC launch a responsive version of the news home page for all device types. As the BBC operated an m. web site providing different layout for desktop and mobile phones the approach was to replace the desktop web site with a slightly modified version of the mobile site.

I'm well aware that any change to a much loved web site will generate negative feedback. I remain concerned that digital technologist treat such feedback as a sign of both success and progress. I've focused this brief analysis on specific examples where the desire for "one web" delivered via Response Web Design (RWD) has demonstrably reduced the desktop User Experience (UX).

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Categories: Opinion

Tags: RWD

31

Dec

2014

2014 Technology Review

What's hot and what's not

Author: Edward

As another year draws to a close we take a look at some of the biggest technology innovations seen throughout 2014. First we'll see a couple of innovations that were expected but never made it to light this year, then we'll look at some of the bigger innovations seen this year.

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Categories: Opinion

Tags: Review

3

Dec

2014

Consumer Electronic Show Warmup

New year, New devices

Author: Edward

It's almost that time of year again, rooms decked with bright flashing lights and millions waiting to see what new toys they can play with. That's right it's almost time for the Consumer Electronics Show! (CES) 2015

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Categories: Opinion

Tags: Event

1

Dec

2014

How the On-line Gaming Industry Delivers Mobile Web Sites Everyday

What can web professionals learn from Black Friday and on-line gaming?

The media coverage of the Black Friday failure of major web sites including Tesco, Argos, Best Buy and Boots highlights how consumer expectation of the internet has changed in just a short period of time. When a competitor is just a screen tap away performance and availability is essential.

The on-line gaming industry has been faster than most sectors to embrace the latest server side techniques to not only deliver stable high performance multi-screen experiences to smartphones, tablets, TVs and laptops but also deliver continuous enhancements to keep their users engaged. In this blog I highlight in marketing and business terms the simple techniques used by two leading gaming web sites to deliver continuous upgrades and quick response times to mobile phones, tablets and desktops/laptops before summarising the benefits of the server side approach used.

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30

Nov

2014

Make the most of Responsive Images

HTML 5 picture element, srcset and sizes attributes

Author: Mike

Responsive Images are on their way. It's official. Designers worldwide now have an exciting new tool that will solve the problem of providing large images and graphics for every device. See examples of using <picture> element as well as an <img> element with srcset and sizes attributes. Learn how you can combine the Responsive Images technology with 51Degrees Image Optimizer to make your life simpler and fully enjoy the benefits of RI.

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19

Nov

2014

Wearables and Android Wear

Smart Technology

Author: Edward

Wearable technology has been around a long time, in 16th century China the Qing Dynasty saw the introduction of a fully functional abacus on a ring. However the first wearable digital computers weren't seen till the 1980's, although these were mostly unsuccessful. The first watch phone debuted in 1999 but it wasn't until the late 2000's that we began to see more advanced wearable technology. These advances were made possible by improved battery and display technology as well as vastly aided by new interface standards such as Bluetooth. These early wearable computers would go on to shape the modern smart wearables available today.

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Categories: Opinion

Tags: Android, Smartwatches

12

Nov

2014

Upgrade Google Analytics

Enable Multi-Screen Tracking

Analytics techniques haven’t kept pace with the rapidly evolving techniques of Responsive Web Design (RWD) and server side adaptive design. Google Analytics will provide information about the device model (i.e. iPhone or Galaxy S4) or whether the device is classified as a mobile, tablet or desktop, but this isn’t often sufficient to make informed design decisions to improve a web page or site. Consider click through rate (CTR) on advertising. How do you know if adverts on a 3 to 4 inch diagonal screen performs better or worse than a 5 to 6 inch diagonal screen? You don’t without some enhancements.

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