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Blog

20

Apr

2012

Online retailers lose more web traffic from mobile browsers

Enabling your website for mobile visitors doesn’t just improve the consumer experience. It also makes commercial sense.

The latest organisation to produce figures that prove what we’ve known for a long time is UK-based search marketing agency Mediarun. It’s found that ‘bounce rates’ from mobile devices are around 40%, which is about 10% higher than on desktop browsers. The company says this means 5.6% of all mobile traffic is being lost by online retailers... and that’s a significant amount of lost sales.

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Categories: News

Tags: Device Detection, Mobile, Web

27

Mar

2012

Ingeniux expands its mobile web capabilities with 51Degrees.mobi

Ingeniux Corporation, a leading provider of web and social content management software, today announced it has licensed the 51Degrees.mobi mobile Premium Device Data for distribution with the Ingeniux CMS web content management and Cartella community and collaboration software.

With 51Degrees.mobi fully integrated within Ingeniux CMS and Cartella, Ingeniux customers can easily target web content to mobile devices, preview content display on a wide range of devices, and accelerate development of advanced mobile features.

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12

Mar

2012

New research shows that shopping on mobile web sites still beats mobile apps

New figures from smartphone owners in the USA show that retail websites are still more popular than stand-alone apps.

Nielsen’s detailed analysis of smartphone usage reveals that retailers’ mobile websites are more popular than their mobile apps, with Amazon having the most popular retail mobile website of all. The top five retail apps and websites combined - Amazon, Best Buy, eBay, Target and Walmart - reached nearly 60% of US smartphone owners.

The research also revealed that shoppers preferred retailers’ mobile websites over mobile apps, although consumers who used retailers’ mobile apps tended to spend more time on them.

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Categories: News

Tags: Mobile, Web

20

Feb

2012

New research says less than a third of top US online retailers are ready for tablets

51Degrees.mobi strongly believes that one size doesn’t fit all. It’s the reason we created our own mobile device description repository, which enables web designers to create a site that’ll adapt automatically for visitors using mobile phones.

However, it’s important to realise that a choice of just two sizes can also be less than ideal. With consumers now using portable internet-connected devices that range from feature phones to iPads, simply deciding whether or not a handset is ‘mobile’ isn’t always enough.

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15

Feb

2012

DotNetNuke Corp. to integrate 51Degrees.mobi professional mobile Device Description Repository with DotNetNuke 6

DotNetNuke Corp., the global leader for adaptive web content management software that keeps businesses’ online presence relevant and effective, today announced a licensing agreement with 51Degrees.mobi, the leading provider of automatic mobile device detection, mobile web optimization, and mobile analytics solutions.

Through the agreement, DotNetNuke will integrate the 51Degrees.mobi Device Description Repository (DDR) into all editions of DotNetNuke 6. Access to the DDR is free for DotNetNuke users and further simplifies mobile website development on the platform. The 51Degrees.mobi DDR is used by over 20,000 developers and over 160 million new devices every month. It is one of the most widely used mobile device databases available.

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16

Jan

2012

What do the new domain name suffixes mean for mobile web sites?

If I see a street sign that says The Close, I’d expect the road to be a cul-de-sac. If it’s called The Crescent, I’d expect it to be curved. The Boulevard may well have a central reservation. And the High Street will probably have shops. Not always but often.

It’s the same with domain names. A co.uk address suggests a UK business, while co.il is most likely to be based in Israel. There’s .gov for government, .edu for education and so on. We’ve chosen 51Degrees for our business because the suffix indicates a mobile-friendly site.

But the web has just been shaken up. No longer do you need to settle for a suffix chosen by ICANN, the overlords of the internet. (Not even those odd ones like .coop, .museum and .aero). Instead, you can make up your own domain.

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Categories: Opinion

Tags: Web

10

Jan

2012

Will the trend at CES for larger screens lead to poorer mobile web sites?

This year's CES event in Las Vegas promises to be the biggest yet. But it's not just the event that's getting bigger.

We've spotted a trend towards larger devices. Sat-nav systems now have wider screens. Smartphones are becoming 'super phones', growing towards the size of tablets. And – despite the occasional rumour – there's no sign of Apple’s market-leading iPad launching a smaller-screen iPad 3 or iPad 4.

But is bigger really better?  Or easier to use?

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Categories: Opinion

Tags: Mobile, Web

27

Dec

2011

It's been a good Christmas for shopping by mobile... especially with a large screen

Christmas 2011 has seem more people than ever using their mobile phones to shop online. That in itself isn’t surprising - but what’s caught our eyes is the scale of the increase.

IBM Coremetrics has released a series of figures that compare 2011’s key shopping days in the USA with last year’s online traffic. First came ‘Black Friday’, which is the day after Thanksgiving Day. It says mobile devices accounted for 14.3% of all US online retail traffic on 25th November, up from 5.6% in 2010. Over two-thirds of that traffic was via Apple iPhones and iPads. Sales on mobile devices reached 9.8% of all online purchases, up from 3.2% year-on-year.

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Categories: Analysis

Tags: Apple, Mobile, Web

14

Dec

2011

Put 51Degrees.mobi to the test

Our mobile web site demonstrates how our device data, device detection and web optimisation can produce an online experience tailor-made for each mobile device.

Visit 51Degrees.mobi from your handset to learn more... or scan our QR code on your mobile phone.

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Categories: News

Tags: Device Detection, Mobile, Web

10

Aug

2011

How to Add Google Ads to a Mobile Web Site

In the last few months I've had several questions from 51Degrees.mobi Framework users asking how to implement google adverts on their web sites. Google have a very simple piece of javascript that can be used with high end phones. However this won't work on all phones, and as those familiar with 51Degrees.mobi will know we don't like to exclude people because they don't have the high end phones. The ASP provided for all phones won't work in ASP.NET and requires some tweaking to get working. This blog explains how to use Google AdSense and an ASP.NET user control to get Google Ads on a web page in minutes.

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Categories: Development

Tags: Google, Mobile, Web

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