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Blog

26

Mar

2015

Background to the Digital Globe mobile vendor data visualisation project

IET video interview with James Rosewell explains more about the data and technology

51Degrees and The Away Foundations' digital globe gained a lot of interest at Mobile World Congress 2015. The Institution of Engineering and Technology (IET) interviewed James to understand more about the background to the project, technology involved and future plans.

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12

Nov

2014

Upgrade Google Analytics

Enable Multi-Screen Tracking

Analytics techniques haven’t kept pace with the rapidly evolving techniques of Responsive Web Design (RWD) and server side adaptive design. Google Analytics will provide information about the device model (i.e. iPhone or Galaxy S4) or whether the device is classified as a mobile, tablet or desktop, but this isn’t often sufficient to make informed design decisions to improve a web page or site. Consider click through rate (CTR) on advertising. How do you know if adverts on a 3 to 4 inch diagonal screen performs better or worse than a 5 to 6 inch diagonal screen? You don’t without some enhancements.

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19

Sep

2014

Using QR Codes - 3 Simple Tips

McDonalds. I could love it more.

QR codes have been around for 20 years and have now appeared everywhere. They’re an ideal method of gaining instant feedback, entering competitions, providing additional information to customers or all 3.

This blog highlights 3 simple techniques to consider when using QR codes. Using a recent UK McDonalds campaign as an example I show how it could be improved to provide an experience I'd really love.

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28

Aug

2014

Device Detection Selection Criteria

Ensure your customer’s device doesn’t get in the way of your brand experience

Author: Mike

Integrating Device Detection into your web site is more urgent than ever. Data suggests that we are close to seeing a third of all requests originate from mobile devices which means that no organisation can afford to offer a negative mobile or tablet experience anymore. This article will help you understand what to look for in a device detection solution and provide a 13 point checklist to help you pick the right solution for your business.

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5

Jun

2013

James Rosewell on the panel at OMA big data event

James Rosewell, founder and CEO of 51Degrees, will be part of a panel discussing individual data usage at the OMA big data event tomorrow.

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Categories: News

Tags: Analytics

18

Jan

2013

51Degrees.mobi Offers Detailed Mobile Analytics From Over 620,000,000 Unique Devices a Month

Over 320,000 servers are already using 51Degrees.mobi to provide great mobile web experiences. Journalists, Researchers, Advertisers, Network Operators, Handset and Browser vendors are provided with unrivalled business intelligence and data.

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Categories: News

Tags: Analytics

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