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Blog

28

Aug

2019

Granular Apple iOS and iPadOS Device Detection

Combining Benchmarking and Image Hashing

Author: Benjamin CB

Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple’s dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.

51Degrees have adapted the JavaScript used to enable web developers to gain insight into the precise Apple device being used. This technical blog follows on from a previous blog concerning image hashing and describes the second stage of the solution developed and when to deploy it.

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28

Aug

2019

Apple Tracking Solved

iOS 12.2, 13 and iPadOS 13 iPhone and iPad device detection

Author: Benjamin CB

51Degrees is the demonstrable leader in the field of device detection. Continually leading innovation through the past decade.

Apple iOS 12.2 threw up a lot of challenges for industries as diverse as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution. Publishing research and examples along the way.

This blog describes the current state of Apple device identification and tracking for digital marketers, product managers and IT leaders.

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22

Aug

2019

Missing iPad tablet web traffic?

Fix mobile decrease as iOS13 rolls out

Author: Benjamin CB

iPadOS 13 arrives on iPad in September. During the days that follow web analytics tools – like Google Analytics – will indicate single digital percentage changes in device splits with desktop increasing, and tablet decreasing.

The change is a consequence of Apple’s drive for a supposed improved web browsing experience and tracking prevention.

This blog explains why this will happen before providing a simple solution with examples to deploy alongside Google Analytics - and other analytics solutions - to maintain tablet visibility and avoid concluding desktop web traffic is really increasing.

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31

Jul

2019

51Degrees Senior Appointments Announcement

51Degrees welcomes two new senior appointments to its leadership.

Author: Benjamin CB

Richard Smith joins as Head of Sales and Chris Knight joins as Head of IT and Projects.

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4

Jul

2019

Afilias’ European Device Detection Patent Invalid

DeviceAtlas a trivial variation of WURFL

Yesterday the European Patent Office (EPO) opposition division narrowed Afilias Technologies Plc’s device detection patent EP2245836B1 in Europe, as a result of an opposition brought by 51Degrees in 2017 and explained in this blog. The EPO concluded that the patent as initially granted was not valid.

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15

May

2019

51Degrees AdTech Focused Patent Granted

AdTech players now have a fast, free and future proof device detection solution

Author: Benjamin CB

51Degrees' sub-microsecond device detection solution is granted a European patent, further adding to our established portfolio.

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9

May

2019

Multi Stage Approach to Apple iOS Device Detection

51Degrees ensure an enduring, accurate and high performance solution to Apple iOS device detection

Author: Maria Gray

As you may already know, with the release of iOS 12.2, Apple removed some vital information which allowed device detection solutions to accurately identify Apple devices. You can read more about what changed here.

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2

May

2019

Afilias Technologies’ DeviceAtlas forks competitor 51Degrees

DeviceAtlas made a public copy of an open source GitHub repository created and licensed by competitor 51Degrees.

Author: Maria Gray

DeviceAtlas made a public copy of an open source GitHub repository created and licensed by competitor 51Degrees. 51Degrees is an innovative competitor of DeviceAtlas. DeviceAtlas is a product owned and operated by Afilias Technologies.

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Categories: News

Tags: git repositories

26

Apr

2019

51Degrees Open Sources GPU Renderer Technique to Identify Apple Devices Using iOS 12.2 or Higher

The release of iOS 12.2 at the end of March removed the ability for device detection solutions such as 51Degrees to precisely identify Apple devices. Now 51Degrees open sources GPU renderer technique that can identify Apple iOS 12.2 device models.

Author: Maria Gray

51Degrees' GPU render technique allows web developers and analysts to accurately identify Apple Devices once again.

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2

Apr

2019

Apple iOS 12.2 degrades device detection accuracy

iOS 12.2 removes the GPU model name

Author: Benjamin CB

The new Apple iOS update has disabled a common GPU based method of achieving precise model granularity.

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Categories: Device Data, News

Tags: Apple, iOS, iPhone, ipad

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