The media coverage of the Black Friday failure of major web sites including Tesco, Argos, Best Buy and Boots highlights how consumer expectation of the internet has changed in just a short period of time. When a competitor is just a screen tap away performance and availability is essential.
The on-line gaming industry has been faster than most sectors to embrace the latest server side techniques to not only deliver stable high performance multi-screen experiences to smartphones, tablets, TVs and laptops but also deliver continuous enhancements to keep their users engaged. In this blog I highlight in marketing and business terms the simple techniques used by two leading gaming web sites to deliver continuous upgrades and quick response times to mobile phones, tablets and desktops/laptops before summarising the benefits of the server side approach used.