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AdSupply Case Study

AdSupplyAdSupply Inc. is a US based online ad network specializing in rich media content. They reach over 50 million active daily consumers and have close to a billion impressions per month on their network. They work with a wide range of advertisers on complex campaigns that deliver anything from online video to full landing page interstitials. Consequently they have developed a powerful targeting system in their platform to ensure that views are provided to the users they are the best fit for.


The growth of mobile web means that advertisers want to effectively present their content to a fast growing number of smartphones and tablets, all with different screen size and capabilities. However AdSupply’s content is much more complex than simple banner images. They have a sophisticated framework of delivery technology utilizing Javascript, HTML5, Flash and more. In order to deliver a great experience for mobile users it was essential to recognize hundreds of different properties for mobile devices and seamlessly integrate this data into their platform.


AdSupply shortlisted suppliers of mobile device data and undertook a complete evaluation based on:

  • reliability of the device lookup
  • depth and language of the API
  • performance of the API
  • ease of integration
  • frequency and ease of database updates
  • cost


Integrating 51Degrees Premium Device Data in their network enabled AdSupply to deliver rich media content to mobile devices, without compromising the speed and reliability demanded by their clients. In fact less than 1 millisecond has been added to the total response time. James Rosewell, CEO 51Degrees said “Our products have been designed to work for hobbyists using WordPress blogs to the largest web sites in the world. I’m delighted AdSupply are the first major advertising network to make the switch to 51Degrees.mobi”.

About 51Degrees.mobi

51Degrees mobilises over 1.5 million websites across the globe. We provide the real-time device detection needed to optimise content cost effectively for mobile. Supporting 20 of the world’s leading Content Management Systems including: Wordpress, DotNetNuke, Joomla!, Drupal and many others.

Information from over 2.5 billion unique monthly web visits are aggregated and presented for interactive analysis via 51degrees Mobile Web Analytics tool.

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